In 2016, the Super Bowl, the climactic spectacle of American professional football, celebrated its 50th anniversary. The Super Bowl stands as the broadest ‘shared experience’ in American culture. As television ratings, cultural practices, and scholarly tomes reveal, more people participate in watching the Super Bowl than in any other common endeavour in the United States. The Super Bowl has become a new national holiday dedicated to the celebration of consumption—the driving force underneath modern culture. Beyond the borders of the United States, the Super Bowl does not rank as highly as a global phenomenon, though it increasingly draws larger audiences in a few nations around the globe. Some watch as curious students of American habits, others seem to be developing affinity for American-style football. The global dynamics of the consumption of football reveal much about the dynamics of American ‘soft power’ and cultural influence in the new globalized social networks that are emerging as consumption increasingly powers not only the United States but also the world economy. A Half Century of Super Bowls: National and Global Perspectives on America’s Grandest Spectacle analyzes the Super Bowl in shaping American and global communities and identities. It was originally published as a special issue of the International Journal of the History of Sport.

In 1966, as the champions of the AFL and NFL prepared to play each other for the first time, Kansas City Chiefs–owner Lamar Hunt wrote the following to Commissioner Pete Rozelle: “I have kiddingly called [the championship game] the Super Bowl, which obviously can be improved upon.” How wrong Hunt was. After the AFL merged with the NFL, “Super Bowl” became the official title of the NFL championship game in the years to come. In celebration of the first fifty Super Bowls, David Fischer traces its evolution from a game that didn’t sell out in 1967 to a worldwide phenomenon with a viewership in the hundreds of millions. Packed with dozens of arresting full-color illustrations—highlighting game action, memorabilia, and players and coaches—The Super Bowl includes sections on the greatest games, individual performances, and game-changing plays. Fischer explores unique Super Bowl angles as well, including a ranking of “The Best Who Never Won” and “The Best Who Never Lost,” along with perspectives from players and fans. He covers the action, the heroes, the strategy, and the records from half a century of championship football. This celebration of the fiftieth anniversary of America’s premier sporting event is an essential addition to any football fan’s collection. Skyhorse Publishing, as well as our Sports Publishing imprint, are proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team. Whether you are a New York Yankees fan or hail from Red Sox nation; whether you are a die-hard Green Bay Packers or Dallas Cowboys fan; whether you root for the Kentucky Wildcats, Louisville Cardinals, UCLA Bruins, or Kansas Jayhawks; whether you route for the Boston Bruins, Toronto Maple Leafs, Montreal Canadiens, or Los Angeles Kings; we have a book for you. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.

After fifty years of celebration, the Super Bowl represents the broadest 'shared experience' in contemporary American culture and has become a new national holiday.

Presents a brief history of fifty Super Bowl games, profiling the key players and coaches, setting, and events affiliated with each.

A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the most significant sporting events in the world and the most widely celebrated, feasted and feasting event of the year— with $14+ billion at stake, commercials costing $7 million for a 30-second spot, record-setting broadcast ratings, and 113+ million viewers. More avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read a historical perspective that includes discussions of the meta-event’s economics (stakeholders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s). Touchdown!

The Super Bowl redefined American sports. Over the past half century, the NFL's championship game has grown from humble beginnings to the biggest sporting event of the calendar year--an event that creates legendary stories, from Len Dawson's conversation with the president to Jim O'Brien's game-winning kick and Randy White's post-game duet with Willie Nelson. Covering 50 Super Bowls, from 1966 through 2016, this book gives an insider's view of each game, with recollections from the people who participated, many told for the first time.

Immerse yourself in the greatest moments in football history. Barry Wilner and Ken Rappoport charge through every Super Bowl, covering the most intense moments in sports history. Revisit some of America’s classic and current football heroes, including: Bart Starr, Dave Robinson, Max McGee, Chuck Howley, Johnny Unitas, Jim O’Brien, Duane Thomas, “Mean” Joe Greene, Marcus Allen, Matt Millen, Phil Simms, David Tyree, Ray Lewis, Peyton Manning, and more.