A Guide to Marketing New Industrial Products
Title | A Guide to Marketing New Industrial Products PDF eBook |
Author | |
Publisher | |
Pages | 64 |
Release | 1984* |
Genre | Marketing research |
ISBN |
A Guide to Marketing New Industrial and Consumer Products
Title | A Guide to Marketing New Industrial and Consumer Products PDF eBook |
Author | Industrial Equipment |
Publisher | Prentice Hall |
Pages | 106 |
Release | 1985-01-01 |
Genre | Industrial marketing |
ISBN | 9780133702637 |
Industrial Products
Title | Industrial Products PDF eBook |
Author | Erdener Kaynak |
Publisher | Routledge |
Pages | 244 |
Release | 2012-11-12 |
Genre | Business & Economics |
ISBN | 1136585850 |
Author Jansson merges different perspectives and ideas into a powerful theory on international marketing of industrial products, mainly modern approaches from marketing, organization theory, and institutional economic theory. He combines micro and macro approaches, which is rarely done in marketing and economics. Industrial Products illustrates this new framework with a detailed account of the experiences of thirteen West-European Transnational Corporations in industrial markets in South East Asia.
Information Sources on Marketing New Products
Title | Information Sources on Marketing New Products PDF eBook |
Author | United States. Business and Defense Services Administration |
Publisher | |
Pages | 28 |
Release | 1969 |
Genre | Marketing |
ISBN |
Marketing New Industrial Products
Title | Marketing New Industrial Products PDF eBook |
Author | Michael John Baker |
Publisher | |
Pages | 209 |
Release | 1975 |
Genre | Marketing |
ISBN | 9780333155721 |
Marketing New Industrial Products
Title | Marketing New Industrial Products PDF eBook |
Author | Michael Baker |
Publisher | |
Pages | 209 |
Release | 1978 |
Genre | |
ISBN |
International Business Strategy in Complex Markets
Title | International Business Strategy in Complex Markets PDF eBook |
Author | Hans Jansson |
Publisher | Edward Elgar Publishing |
Pages | 384 |
Release | 2020-06-26 |
Genre | Business & Economics |
ISBN | 1839101822 |
In this revised second edition, Hans Jansson develops and applies an international business strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets and how MNCs in mature markets execute strategies to meet these challenges.