Communications is the key to sucess in any business. Whether you are trying to sell a product, answer a query or complaint from a customer or convince your colleagues to follow a certain course of action, good communcation often means the difference between sucess and failure. This book is written for everyone who wants to master the skill of good communication in business - from business people and government officals to business students and English lauguage learners. It is: - A self-help guide for people in business or at work who want to improve their communication skills - A resource for business students at tertiary level, especially students of the new business vocational diploma - A guide to resource for students in other countries who may wish, or need, to learn business english as part of their general business course. The aim of this book is to give a good grounding in writing and speaking English in business situations. Contents: Introduction; 1. Communicating in business; 2. Planning what you are going to say; 3. Laying out documents; 4. Constructing sentences and paragraphs; 5. Good business style; 6. Techniques for different occasions; 7. Common grammatical mistakes; 8. Punctuation; 9. Spelling and vocabulary; Answers to exercises; Further reading; Glossary; Index.

This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication. The author breaks down the eight most critical areas for professionals seeking to develop their communication skills, opening with essentials that will prove useful in any setting. She then details the ways in which organizations can adapt to changes in technology and consumer behavior to improve relationships, social media presence, and brand recognition. The easy to follow question–answer format walks readers through the most pressing, confusing, and frequently asked questions about successful communication with plenty of advice and examples for a better learning experience. Covering traditional business communication topics like partnerships and storytelling, the book also includes material on digital and social media channels as well as a chapter on giving back as a mentor. "Experts Weigh In" boxes feature advice from other top professionals, exposing the reader to multiple perspectives from the field. Grounded in decades of experience, Answers for Modern Communicators will benefit all students getting ready to enter the workforce as well as professionals looking to enhance their communication skills.

Learning to communicate effectively can solve a large number of problems in the workplace before they occur. This book explains all the essential methods of communication and includes material on non-verbal and cross cultural communication.

With recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.

Designed for foreign-born professionals working in the U.S. who already possess good English skills and yet are not polished communicators in a U.S. business environment, this resource provides practical advice for becoming more effective in typical business situations.