The paper describes: a) the coffee industry and its GVC structure; b) the role that intangible assets play in value creation from both the supply and demand perspective; and c) the current and potential role of intellectual property tools in creating and retaining value, as well as providing economic upgrade options.

This study aims to analyze the coffee value chain in Uganda and identify opportunities and constraints for enhancing youth employment. Coffee is one of the key agricultural commodities in the Government of Uganda’s pursuance of sustainable growth and job creation, especially for the rapidly expanding youth population. The study outlines a significant number of job opportunities for young people along this value chain, not only in production but increasingly in processing, trade and marketing, as well as service provision. It also suggests strategic upgrading options and outlines concrete policy actions to maximize youth participation in and benefits from the coffee sub-sector.

In today's global market, quality is an order wining criteria. Quality of a cup of coffee depends on every step in the value chain starting from the crop including planting, harvesting, primary and secondary processing, marketing, and storing or transporting. Ethiopia, as a major producer and exporter of coffee, one fourth of its population depends on this sector. In this context, a minor improvement in the coffee supply chain would have significant socio-economic importance. This research aimed at analyzing the detail value chain of the coffee industry towards quality improvement and competitiveness in general. The outcome will help to design and implement interventions by the government and non-government organizations so that the benefits obtained form the sector could be maximized.

Can developing countries trade their way out of poverty? International trade has grown dramatically in the last two decades in the global economy, and trade is an important source of revenue in developing countries. Yet, many low-income countries have been producing and exporting tropical commodities for a long time. They are still poor. This book is a major analytical contribution to understanding commodity production and trade, as well as putting forward policy-relevant suggestions for ‘solving’ the commodity problem. Through the study of the global value chain for coffee, the authors recast the ‘development problem’ for countries relying on commodity exports in entirely new ways. They do so by analysing the so-called coffee paradox – the coexistence of a ‘coffee boom’ in consuming countries and of a ‘coffee crisis’ in producing countries. New consumption patterns have emerged with the growing importance of specialty, fair trade and other ‘sustainable’ coffees. In consuming countries, coffee has become a fashionable drink and coffee bar chains have expanded rapidly. At the same time, international coffee prices have fallen dramatically and producers receive the lowest prices in decades. This book shows that the coffee paradox exists because what farmers sell and what consumers buy are becoming increasingly ‘different’ coffees. It is not material quality that contemporary coffee consumers pay for, but mostly symbolic quality and in-person services. As long as coffee farmers and their organizations do not control at least parts of this ‘immaterial’ production, they will keep receiving low prices. The Coffee Paradox seeks ways out from this situation by addressing some key questions: What kinds of quality attributes are combined in a coffee cup or coffee package? Who is producing these attributes? How can part of these attributes be produced by developing country farmers? To what extent are specialty and sustainable coffees achieving these objectives?

Adopting a 'global value chain' approach, Value Chain Struggles investigates the impact of new trading arrangements in the coffee and tea sectors on the lives and in the communities of growers in South India. Offers a timely analysis of the social hardships of tea and coffee producers Takes the reader into the lives of growers in Southern India who are struggling with issues of value chain restructuring Reveals the ways that the restructuring triggers a series of political and economic struggles across a range of economic, social, and environmental arenas Puts into perspective claims about the impacts of recent changes to global trading relations on rural producers in developing countries