Tourism is a global phenomenon. It is worlds one of the largest and fastest growing industry (Roday, Biwal and Joshi, 2009). According to the WITC, tourism generates more than 230 million jobs directly and indirectly and contributes to more than 10% of the world’s GDP. As per the WTTC in India, tourism generates 42.676 million jobs directly and indirectly, 8.1% of India’s total employment and 9.2% (Rs.16.91 lakh crore) of India’s gross domestic product (GDP) in 2018. As per the predication of WTTC tourism industry will grow in India at 6.9% annual rate and will generate Rs.32.05 lakh crore and 9.9% total GDP of India in 2028 (India Brand Equity Foundation Tourism and Hospitality report Sept. 2017).

Tourism has emerged as the fastest rising industry in the world. It accounts for 7 %% of capital investment and about 20 million people around the globe are employed in this industry. Now it is one of the sectors sustaining to national economy. Some countries like Singapore, Hongkong, Switzerland etc. have tourism based economy. Therefore it is very important.

Ray Bradbury's Fahrenheit 451 depicts a dystopian society where technology, particularly in the form of mass media and censorship, plays a central role in controlling and manipulating the populace. However, the novel also explores the paradoxical relationship between technology and human connection, highlighting both its potential for liberation and its capacity for oppression. This research paper aims to analyze the multifaceted portrayal of technology in Fahrenheit 451, examining its role in fostering isolation and conformity while also exploring its subversive potential as a tool for resistance and introspection. Through a close reading of the novel's themes, characters, and narrative structure, this paper elucidates Bradbury's nuanced commentary on the complex interplay between technology, knowledge, and freedom.

This book examines the words and actions of people who live in regions in the state of Maharashtra in Western India to illustrate the idea that regions are not only created by humans, but given meaning through religious practices. By exploring the people living in the area of Maharashtra, Feldhaus draws some very interesting conclusions about how people differentiate one region from others, and how we use stories, rituals, and ceremonies to recreate their importance. Feldhaus discovers that religious meanings attached to regions do not necessarily have a political teleology. According to Feldhaus, 'There is also a chance, even now, that religious imagery can enrich the lives of individuals and small communities without engendering bloodshed and hatred'.

Festivals across the world represent the joy, recreation, and traditions of their different societies and cultures. There is a plethora of reasons to commemorate and organize such events. Every festival has its own distinct personality, charms, appeal, and experiences that are closely linked to culture, customs, issues, core values, and more. All of these factors combine to create a one-of-a-kind selling offer for specific destinations. Festival attractions can serve to popularize and strengthen the tourist economy, as well as to promote employment, entrepreneurship, and tourism destination branding for the location. Managing Festivals for Destination Marketing and Branding addresses the most current and promising parts of tourism-centric festivals, which are held in numerous tourist areas throughout the world. It links tourism festivals around the world as a catalyst for destination marketing and identity. Covering topics such as destination brand equity, social media networks, and motivations and expectations of tourists, this premier reference work is a dynamic resource for business executives and leaders, brand managers, event managers, festival managers, government officials, students and educators of higher education, librarians, researchers, and academicians.

The first in-depth study of the Indian creative industries, this book provides a comprehensive mapping of the Indian creative industries and its policy landscape, developing and defining key concepts and terms and offering detailed case studies of specific sectors, geographic regions and governance structures. Using an ecosystem framework, this book focuses on strategy/policy; tangible and intangible infrastructure; and funding and investment to understand the main drivers and barriers across nine sub-sector value chains. With investment from global brands into many sectors, it tracks how Indian creative industries are fostering innovation and design for social and ecological sustainability. It also delves into India’s informal economy to share key policy insights. The volume will be of great interest to scholars and researchers of public policy, business studies and South Asian studies. It will also be a key document for foreign investors willing to invest in one of the fastest-growing and stable economies in the world.