What is cultural about vision - or visual about culture? This book provides answers to these questions by presenting a framework for understanding visual culture. It argues that, in a fully consolidated visual culture, artifacts and pictures have been made to be seen in a certain way.

In Visual Culture the 'visual' character of contemporary culture is explored in original and lively essays. The contributors look at advertising, film, painting and fine art, journalism, photography, television and propaganda. They argue that there is only a social, not a formal relation between vision and truth.

What is cultural about vision--or visual about culture? In this ambitious book, Whitney Davis provides new answers to these difficult and important questions by presenting an original framework for understanding visual culture. Grounded in the theoretical traditions of art history, A General Theory of Visual Culture argues that, in a fully consolidated visual culture, artifacts and pictures have been made to be seen in a certain way; what Davis calls "visuality" is the visual perspective from which certain culturally constituted aspects of artifacts and pictures are visible to informed viewers. In this book, Davis provides a systematic analysis of visuality and describes how it comes into being as a historical form of vision. Expansive in scope, A General Theory of Visual Culture draws on art history, aesthetics, the psychology of perception, the philosophy of reference, and vision science, as well as visual-cultural studies in history, sociology, and anthropology. It provides penetrating new definitions of form, style, and iconography, and draws important and sometimes surprising conclusions (for example, that vision does not always attain to visual culture, and that visual culture is not always wholly visible). The book uses examples from a variety of cultural traditions, from prehistory to the twentieth century, to support a theory designed to apply to all human traditions of making artifacts and pictures--that is, to visual culture as a worldwide phenomenon.

These texts represent both the formation of visual culture, and the ways in which it has transformed, and continues to transform, our understanding and experience of the world as a visual domain.

Visual culture has become one of the most dynamic fields of scholarship, a reflection of how the study of human culture increasingly requires distinctively visual ways of thinking and methods of analysis. Bringing together leading international scholars to assess all aspects of visual culture, the Handbook aims to provide a comprehensive and authoritative overview of the subject. The Handbook embraces the extraordinary range of disciplines which now engage in the study of the visual - film and photography, television, fashion, visual arts, digital media, geography, philosophy, architecture, material culture, sociology, cultural studies and art history. Throughout, the Handbook is responsive to the cross-disciplinary nature of many of the key questions raised in visual culture around digitization, globalization, cyberculture, surveillance, spectacle, and the role of art. The Handbook guides readers new to the area, as well as experienced researchers, into the topics, issues and questions that have emerged in the study of visual culture since the start of the new millennium, conveying the boldness, excitement and vitality of the subject.

"In the fully rewritten third edition of this classic text, Nicholas Mirzoeff introduces visual culture as visual activism, or activating the visible. In this view, visual culture is a practice: a way of doing, making and seeing. The twelve new chapters begin with five foundational concepts, including Indigenous ways of seeing, visual activism in the wake of slavery and unfixing the gaze. The second section outlines three currently successful tactics of visual activism: removal of statues and monuments; restitution of cultural property; and practices of repair and reparations. The final section addresses catastrophe and trauma, from Palestine's Nakba to the climate disaster and the intersections of plague and war. Each section also includes new, in-depth case studies called "Visualizations", ranging from oil painting to Kongo power figures and the mediated practice of taking a knee. Engaging with questions of racializing, colonialism and undoing gender throughout, this edition maps the activist turn in the field since 2014 and sets directions for its future expansion. This is a key text in visual culture studies and an essential resource for research and teaching in the field"--

Drawing on interviews, responses to questionnaires, and oral histories by U.S.