The use of mobile devices and social media has been increasing dramatically and becoming critical for B2C businesses. Such businesses need to consider implementing e-commerce services in the mobile environment with social integration to satisfy their customers' needs. Concepts like mobile commerce and social commerce are already being used extensively by many businesses. However, there are no clear guidelines in the literature on how to use mobile and social characteristics together for B2C e-commerce. Fusing these two concepts is what we call mobile social commerce (ms-commerce). In this thesis, we performed a thorough literature review to identify the characteristics of ms-commerce. The findings enabled us to first devise a proper definition for ms-commerce as the concept of performing online commercial activities in a mobile environment with the help of contributions from customers. Second, elements of the building blocks of ms-commerce, namely business models, m-commerce and s-commerce were identified based on commonly accepted fundamentals of the related concepts. Each building block has a critical role in increasing the value and efficiency of the product/service being delivered online by B2C businesses. We propose a mobile social commerce design framework along with a modular design model consisting of a generic class diagram that can be used for designing and developing ms-commerce applications that fit the specific needs of businesses. Businesses can choose the right elements to integrate in their ms-commerce application with the purpose of increasing the efficiency and integrating the social participation of customers. Three different scenarios were devised, and three mobile app prototypes were developed to support them, using the design model of our proposed framework. Finally, in light of our experience in developing ms-commerce applications, we discussed and contrasted the three different mobile development strategies, namely native, hybrid and web-based.

While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experiences. Highlighting fascinating topics such as M-learning applications, social networks, mHealth applications and mobile MOOCs, this publication is designed for all academicians, students, professionals, and researchers that are interested in discovering more about how the use of mobile technologies can aid in human interaction.

In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.

This book presents the proceedings of the International Conference on Computer Networks, Big Data and IoT (ICCBI-2018), held on December 19–20, 2018 in Madurai, India. In recent years, advances in information and communication technologies [ICT] have collectively aimed to streamline the evolution of internet applications. In this context, increasing the ubiquity of emerging internet applications with an enhanced capability to communicate in a distributed environment has become a major need for existing networking models and applications. To achieve this, Internet of Things [IoT] models have been developed to facilitate a smart interconnection and information exchange among modern objects – which plays an essential role in every aspect of our lives. Due to their pervasive nature, computer networks and IoT can easily connect and engage effectively with their network users. This vast network continuously generates data from heterogeneous devices, creating a need to utilize big data, which provides new and unprecedented opportunities to process these huge volumes of data. This International Conference on Computer Networks, Big Data, and Internet of Things [ICCBI] brings together state-of-the-art research work, which briefly describes advanced IoT applications in the era of big data. As such, it offers valuable insights for researchers and scientists involved in developing next-generation, big-data-driven IoT applications to address the real-world challenges in building a smartly connected environment.

Rapid developments in social networking technologies have led to the increased integration of social media elements in various business operations. Accordingly, online commerce operations have been integrated with social media elements such as ratings, reviews, feedback, and referrals for improving online shoppers' experience and engagement. This approach of supporting online selling and purchasing activities with the support of social media elements is referred to as social commerce (S-Commerce). The increasing number of internet users, social networking users, and mobile phone users has further contributed to the rise in SCommerce operations. The rapid developments in S-Commerce have led to a related increase in research related to S-Commerce, especially its adoption, the impact of social media elements, and other aspects. However, the impact of culture on S-Commerce operations and users remains largely under-researched. In addition, previous studies have focused on the impact of social constructs such as ratings, reviews, referrals, recommendations etc. Other important factors such as users' behavioural and psychological constructs, for example motivation, satisfaction etc.; design factors; and the relationship between these factors, remain largely unaddressed. Considering these limitations, this study focuses on identifying the various factors that influence S-Commerce operations and users' behaviour, the relationship between these factors, and their impact on decision making and purchase intentions on UserCentric S-Commerce Platforms (UCSCPs) in two culturally different countries: Ireland and Saudi Arabia. A User-Centric S-Commerce Framework is derived from the literature, and this is used to develop the platforms for Ireland and Saudi Arabia. Qualitative semi-structured interviews (Phase II), focus groups (Phase I) and quantitative surveys were used to collect the data in two phases (Phase I: gathering user requirements for developing UCSCPs; and Phase II for evaluating the theoretical framework and UCSCPs) from users in both Ireland and Saudi Arabia. Thematic analysis was used to analyse the qualitative data, and statistical techniques including PLS-SEM and Pearson correlational tests were used for the quantitative data analysis. The findings revealed that social constructs, such as reviews, ratings, and referrals; behavioural and psychological constructs including motivation, satisfaction, experience, learnability, and usability; cultural factors including language, celebrity branding, price consciousness, images and videos, and themes can impact users' trust, and in turn affect the purchase intentions of the users on UCSCPs. In addition, it was identified that culture can impact the relationship between the various factors that influence users on SCommerce platforms. The study findings contribute to the S-Commerce literature. Firstly, the findings contribute to the understanding of critical factors that influence users on S-Commerce platforms. They also identify the relationship between the various factors in S-Commerce that influence decision making and purchase intentions. Lastly, the theoretical contributions of this research are related to the technical, social, cultural, behavioural, and psychological fields, based on the review of SAM, TPB, OLT, UTAUT, and the diffusion of cultural aspects. Similarly, various practical implications can be identified from this study. Firstly, the User-Centric S-Commerce Framework proposed in this study can be used for designing and developing various SCommerce platforms. Secondly, the theoretoical model proposed can help industry practitioners to understand the influence of culture and the relationship between various other factors that influence purchase intentions, enabling them to develop more user-centric platform designs.

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.