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This new edition of a bestselling textbook is designed for students, scholars, and anyone interested in 20th century fashion history. Accessibly written and well illustrated, the book outlines the social and cultural history of fashion thematically, and contains a wide range of global case studies on key designers, styles, movements and events. The new edition has been revised and expanded: there are new sections on eco-fashion, fashion and the museum, major changes in the fashion market in the 21st century (including the impact of new media and retailing networks), new technologies, fashion weeks, the rise of asian fashion centers and more. There are twice as many illustrations. In its second edition, A Cultural History of Fashion in the 20th and 21st Centuries is the ideal introductory text for all students of fashion.

Explains contemporary changes in making fashionable garments accessible to all classes of women, culminating in mass production of women's ready-to-wear.

Americans began the twentieth century standing in Europe's sartorial shadow, yet ended by outfitting the world in blue jeans, T-shirts and sneakers. How did this come about? What changes in American culture were reflected in fashion? What role did popular culture play?This important overview of American fashion in the twentieth century considers how Americans went from imitating British and French fashion to developing their own sense of style. It examines such influences on dress as class, jazz and hip hop, war, the space race, movies, television and sports. Further, the book shows how gender, psychology, advertising, public policy, shifting family values, the American design movement and expertise in mass production profoundly influenced an American style that has been exported across the globe. From New York City's Bohemians to Hollywood's stars, Twentieth-Century American Fashion reveals the continuing importance of clothing to American identity and individual experience.

A compendium of intrigue, lore, who's who and what's what of fashion.

Drawing upon both contemporary visual and written sources, this book illuminates the role that fashion plays in reflecting and shaping attitudes toward display and adornment. As traditional cultural notions of what is admissible or acceptable have fragmented, fashion has been a key site for experimentation. At both the haute couture and street level, clothing enables identities to be visualized, confronting the spectator with contradictory messages embodying the confusion of the time.Rebecca Arnold focuses on the last thirty years and places the desires and anxieties that surround fashion in their historical context. She highlights four key themes: -- Status, Power, and Display (the flaunting of wealth, the alienating power structures of good taste), -- Violence and Provocation (the rising tide of aggression in both fashion imagery and street styles), -- The Eroticized Body (the power of sex and display and the pressure to conform to ideals), and -- Gender and Subversion (the blurring of identity to disguise and confuse).This richly illustrated book always keeps its focus on the historical and ethical potential and possibilities that modern fashion embodies.

Orientalism is a central factor within the fashion system, both subtle and overt. In this groundbreaking book, the author shows the extent of the influence that the Orient had, and continues to have, on fashion. Our concept of Western fashion is unthinkable without it, whether in terms of the growth of the cotton industry or of garments we take for granted, such as the dressing gown. From pre-modern to contemporary times, this book demonstrates that, in the realms of fashion, the Orient is not simply a construction or a fascination of the imperial West with its eastern other. Rather, it reveals the extent of cross-pollination, exchange and multiple translation that has taken place between East and West for the last 500 years. Exploring topics including Chinoiserie, masquerade, bohemianism, Japonisme, the "de-Orientalization" of the Orient, perfume and the birth of couture, Fashion and Orientalism is an essential read for students and scholars of fashion, cultural studies and history.