"Every great man is a unique". R.W Emerson told us that Self-confidence is always about independence : "What I must do is all that concerns me, not what the people think. This rule, equally arduous in actual and in intellectual life, may serve for the whole distinction between greatness and meanness. It is the harder because you will always find those who think they know what is your duty better than you know it. It is easy in the world to live after the world's opinion; it is easy in solitude to live after our own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude."

National drug chains squeeze local pharmacies out of business, while corporate downsizing ships jobs overseas. All across America, communities large and small are losing control of their economies to outside interests. Going Local shows how some cities and towns are fighting back. Refusing to be overcome by Wal-Marts and layoffs, they are taking over abandoned factories, switching to local produce and manufactured goods, and pushing banks to loan money to local citizens. Shuman details how dozens of communities are recapturing their own economies with these new strategies, investing not in outsiders but in locally owned businesses.