The twentieth century was a landmark era in graphic design, the art that combines words with graphic images on posters, book and magazine covers, record jackets, billboards, and other print advertising and publicity media. This visually magnificent and factually informative volume tells the story of graphic design, then gives separate illustrated thumbnail biographies of more than 100 of the most influential and internationally known designers of the past 100 years. From the century's early decades we find artists' profiles and reproductions from the studios of Peter Behrens, Alexander Rodchenko, the Bauhaus, Laszlo Moholy-Nagy, a sampling of Art Deco, and much more. Examples of Mid-Century Modern include Lester Beall, Yusaku Kamekura, and jazz record covers from various sources. The Pop and Alternative Art eras gave us psychedelic graphics, militant socialist posters from Cuba, and the dramatic typographic designs of Herb Lubalin. Design in the Digital Era has included work by David Carson, Javier Mariscal, Eiko Ishioka, and many others. All illustrations are perfectly reproduced on high quality paper. The text was written by Jeremy Aynsley, an internationally recognized authority in the art of graphic design. Approximately 450 brilliant full-color photos and illustrations.

This matchless volume is the first to record the milestones of graphic design, from its beginnings as a viable art and craft to its most sophisticated, present-day accomplishments.

Presents a sweeping look at today's most progressive graphic currents - from signage and packaging to branding and web design.

An astonishing collection of graphics, uncovered from long- forgotten sources, mostly in China itself. From posters and advertisements to book covers and magazines, this book presents a dazzling panoply of modern graphic design in China. Beginning with the basic traditions of Chinese graphics, the authors show how the writer and artist Lu Xun became the center of cultural revival in the new China. We see Art Deco coming to China in the Shanghai Style, and the birth of a dynamic national design style, born of Russian Constructivism and China’s own drive for new technology. The Socialist Realist art of Mao in turn adopted folk art traditions to fuel the Revolutionary machine, while the continuing search for a new identity can be seen in the graphic images of protest from the summer of 1989.

With over five hundred color reproductions, Graphic Design 20th Century represents a pictorial history of the last hundred years in graphic design. Alston Purvis presents all the significant designers of the twentieth century as well as the many styles that characterized this rich and tumultuous period: Art Nouveau, Arts and Craft, the Viennese Secession, the Russian Avant-Garde, Punk, New Wave, and computer graphics are just a few of the subjects discussed in this essential reference book. The wealth of visual material presented, including iconic works by Aleksandr Rodchenko, H. Th. Wijdeveld, Frank Lloyd Wright, Paul Rand, Piet Zwart, Saul Bass, among many others, makes this a truly enjoyable and inspiring read and a handy guide for any designer, artist, or student.

This innovative volume is the first to provide the design student, practitioner, and educator with an invaluable comprehensive reference of visual and narrative material that illustrates and evaluates the unique and important history surrounding graphic design and architecture. Graphic Design and Architecture, A 20th Century History closely examines the relationship between typography, image, symbolism, and the built environment by exploring principal themes, major technological developments, important manufacturers, and pioneering designers over the last 100 years. It is a complete resource that belongs on every designer’s bookshelf.

A visual and comprehensive guide to a hugely popular graphic style. The distinctive aesthetic of mid-century design captured the post-war zeitgeist of energy and progress, and remains hugely popular today. In Mid-Century Modern Graphic Design Theo Inglis takes an in-depth look at the innovative graphics of the period, writing about the work of artists and designers from all over the world. From book covers, record covers and posters to advertising, typography and illustration, the designs feature eye-popping colour palettes, experimental type and prints that buzz with kinetic energy. The book features artworks from a wide selection of international designers and illustrators whose work continues to inspire and influence today, including Ray Eames, Paul Rand, Alex Steinweiss, Joseph Low, Alvin Lustig, Elaine Lustig Cohen, Leo Lionni, Rudolph de Harak, Abram Games, Tom Eckersley, Ivan Chermayeff, Josef Albers, Corita Kent, Jim Flora, Ben Shahn, Herbert Bayer and Helen Borten. Theo draws from a broad range of sources including advertising, magazine covers, record sleeves, travel posters and children’s book illustration to show the development of the design style globally, and how this continues to influence design today. The book is packed with hundreds of colour illustrations, including classic designs, such as Saul Bass’ film posters and Miroslav Šašek’s children’s books, alongside lesser-known gems.