An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. “Brazen rant!” -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message? To be successful, you’ve got to fundamentally change. But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are? “A guide for strategic rebellion.” -- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea® Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto, and authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead. “A beautiful reminder that you are not alone.” -- Charlamagne Tha God, New York Times bestselling author of Black Privilege Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success. In a world that wants to own you, you’ll finally learn how to own yourself, through embracing all your parts – not just the pretty ones. College dropouts and social misfits Sunny and Ashleigh provide front-row seats to their own counterintuitive rise from broke-ass outsiders to brand consultants for iconic brands. Success, they show you, is no longer the sole purview of the Harvard MBA graduate. Your ticket to ride resides within the side of you that’s disorderly, independent, and rogue. Deep down, you’ve always been the kid to point out when the emperor has no clothes. Yet, time and time again you’ve been faced with the consequences of deviating from social expectations. This is a new conversation for a new era. What would happen if, starting today, you walked away from the sheeple? What could you build?

This book challenges often repeated 'facts' about livestock farming, straight from the horse's mouth. In it, rare breeds expert Lawrence Alderson CBE argues for a reasoned and evidence-based approach from political and public circles. Correcting misconceptions as he goes, he recounts the creation and development of the rare breed conservation movement, addresses extinctions and genetic safe-guarding measures, and considers where we go from here. Challenged as we are by climate change, sustainability and feeding the world, perhaps it is these endangered animals that hold the answer - perhaps with them, we can adapt to our changing environment and see a way forward to a more certain future.

When Brit Bailey learns that her great-grandmother's autobiography has been bought for a big-budget movie, she rejoices, knowing she finally has enough money to live the high life. But fate intervenes when her chartered helicopter crashes on the way to Hollywood and she is rescued by archaeology professor Jake Landry, a man whose priorities are vastly different from Brit's.

One of the world's most popular writers on pets and wildlife takes us on an exhilarating journey through the animal kingdom and shows how the domestication of animals transformed the entire course of civilisation.

The role of the dog in human society is the connecting thread that binds the essays in "Canis Africanis," each revealing a different part of the complex social history of southern Africa. The essays range widely from concerns over disease, bestiality, and social degradation through gambling on dogs to anxieties over social status reflected through breed classifications, and social rebellion through resisting the dog tax imposed by colonial authorities. With its focus on dogs in human history, this project is part of what has been termed the 'animal turn' in the social sciences, which investigates the spaces which animals inhabit in human society and the way in which animal and human lives interconnect, demonstrating how different human groups construct a range of identities for themselves (and for others) in terms of animals. So instead of conceiving of animals as merely constituents of ecological or agricultural systems, they can be comprehended through their role in human cultures.