Cretaceous Fossil Vertebrates takes a giant step towards filling in some of the temporal and geographic gaps in the record for the Cretaceous period. Despite an increased understanding of Cretaceous biotas, scientists have generally had to account for many temporal and geographical gaps in the record during this period. This important work helps to fill some of those gaps. In this volume, David Unwin describes new fossil vertebrates -- including snakes, sharks, lizards, crocodiles and dinosaurs -- that come from poorly known intervals such as the upper Lower and lower Upper Cretaceous, as well as poorly represented regions such as Madagascar and Japan. It is an exciting look at new fossil material that can provide major new evidence on the evolutionary events of this period.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.