"Illustrated collection of eight essays examining the relationship between print and art from the sixteenth through the twentieth century. Explores the role of the book trade in the dissemination of artistic theory, fashion, and practice, and the influence of aesthetic trends on book design. Part of the Publishing Pathways series"--Provided by publisher.

Volumes for 1898-1968 include a directory of publishers.

Discover what happens when you add artmaking and bookbinding together. With Book + Art, explore the basics of surfaces, images and words in order to create provocative works of art with layers of meaning. Whether you're altering a pre-made book or creating your own, here you'll find both the instruction and the inspiration to get it done. In addition to learning mixed-media techniques—such as how to age paper, transfer images and make your own monoprints—you'll be given step-by-step instruction for numerous book structures including: • Single-fold and bi-fold books • Simple and extended accordions • Perfect bindings • Side-sewn books • Single- and multiple-signature books • Boxes • Unbound collections Add the art of the book and the book as art to your own artmaking repertoire today and start making your own meaningful artists' books. Foreword by Judith A. Hoffberg, Editor and Publisher of Umbrella.

BLOOM is a collection of beautiful paint sketches created by the artist Ross Tran, most famously known as Ross Draws.

Vols. for 1898-1968 include a directory of publishers.

In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.