Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R.I.E.F. approach, which stands for Background, Relevance, Information, Ending, and Follow up, helps simplify and clarify complex communication. BRIEF will help you summarize lengthy information, tell a short story, harness the power of infographics and videos, and turn monologue presentations into controlled conversations. Details the B.R.I.E.F. approach to distilling your message into a brief presentation Written by the founder and CEO of Sheffield Marketing Partners, which specializes in message and narrative development, who is also a recognized expert in Narrative Mapping, a technique that helps clients achieve a clearer and more concise message Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief.

A reissue of a charming little illustrated volume originally published in 1974 which walks the reader through the highlights of the history of the University of California.

Halloween, Valentine's Day, Christmas, Thanksgiving, New Year's Day - these are but a handful of modern holidays descended from the red-letter days, seasonal celebrations we have invented and reinvented over more than five millennia to meet our changing human needs. When we explore their origins, the holidays begin to reflect not only who we are but also why, through oppressed by time and thwarted by the forces of nature, we never seem to lose the will to control the future.

THE OLDEST SECRET SOCIETY OF INDIA. THE GREATEST TREASURE IN THE HISTORY OF MANKIND. THE MOST EPIC MYSTERY OF THE ANCIENT WORLD. When the richest man of India confesses to being part of a secret society in a live press conference; chaos ensues. His daughter Aanya Vashishtha takes the help of Aarav Kohrrathi, a brilliant but egoistic treasure hunter and his friend Rehann to solve the mystery of The Ring of the Seven, a society of influential men who are tasked to protect the greatest treasure in history. What starts off as a quest to uncover her father’s secret leads them to something bigger which they themselves couldn’t have fathomed. They take the help from her father’s associate, Shayna Maheshwari, a billionaire banker and someone herself involved with the secret, as they progress towards a treasure hidden somewhere in the Himalayas. They brave bullets, puzzles, deadly chases, cult of assassins, and betrayal as their quest takes them across the length and breadth of South Asia; from the bustling metropolises of Mumbai and Delhi to the ancient temples of Nepal; from the serene beaches of Sri Lanka to the towering mountains of the Himalayas. They try to uncover a set of secret books of lost arts, which are believed to reveal the map of the treasure, and strive to discover the identities of the masters of the Ring of the Seven to solve the penultimate mystery. In a tale of love and loss, logic and emotions, religion and history, action and adventure, and the trial of a few good men against the most powerful organization in the history of mankind. Will they find the secret of the Himalayan treasure?

A thought-provoking and important book that raises essential issues crucial not only for understanding our past but also the present day. In this panoramic history, Jeremy Black tells how slavery was first developed in the ancient world, and reaches all the way to the present in the form of contemporary crimes such as trafficking and bonded labour. He shows how slavery has taken many forms throughout history and across the world - from the uprising of Spartacus, the plantations of the West Indies, and the murderous forced labour of the gulags and concentration camps. Slavery helped to consolidate transoceanic empires and helped mould new world societies such as America and Brazil. Black charts the long fight for abolition in the nineteenth century, looking at both the campaigners as well as the harrowing accounts of the enslaved themselves. Slavery is still with us today, and coerced labour can be found closer to home than one might expect.

A journey through linguistic time and space, from Aristotle through the twentieth century's “era of syntax,” in search of a dangerous verb and its significance. Beginning with the early works of Aristotle, the interpretation of the verb to be runs through Western linguistic thought like Ariadne's thread. As it unravels, it becomes intertwined with philosophy, metaphysics, logic, and even with mathematics—so much so that Bertrand Russell showed no hesitation in proclaiming that the verb to be was a disgrace to the human race. With the conviction that this verb penetrates modern linguistic thinking, creating scandal in its wake and, like a Trojan horse of linguistics, introducing disruptive elements that lead us to rethink radically the most basic structure of human language—the sentence—Andrea Moro reconstructs this history. From classical Greece to the dueling masters of medieval logic through the revolutionary geniuses from the seventeenth century to the Enlightenment, and finally to the twentieth century—when linguistics became a driving force and model for neuroscience—the plot unfolds like a detective story, culminating in the discovery of a formula that solves the problem even as it raises new questions—about language, evolution, and the nature and structure of the human mind. While Moro never resorts to easy shortcuts, A Brief History of the Verb To Be isn't burdened with inaccessible formulas and always refers to the broader picture of mind and language. In this way it serves as an engaging introduction to a new field of cutting-edge research.