Business Case Studies and Their Relevance to Management Education Many B-schools outside India have adopted the case study methodology for teaching almost in all branches of management studies. This trend has been seen in India also, many premier B schools have implemented case study–based methodology as an important pedagogical tool in management education. However there is a severe shortage in Indian case studies through which the B-schools can provide an industry insight to its students. Objectives of use of case study methodology The main objectives of using case-based teaching as a major pedagogical tool in B- schools are as follows: 1. To facilitate students’ concept development capabilities through exposure to real-life problems in Industries 2. To enable students to correlate theoretical topics with the techniques used in analysing complex issues in business situations 3. To develop skills using which students can develop application matrix for the theoretical topics for real-life problem analysis and resolution techniques The present environment The academic environment across the world to is facing a major disruption on account the global pandemic COVID 19 compelling switching over to online/blended versions of teaching and learning process. The main drivers will be use of tools such as case methodology and simulation exercises for ensuring experiential learning ASMs Initiative Realizing this requirement ASM Group with nearly 250 business Case Studies developed by its faculty takes pleasure in offering these cases by publishing in case volumes The case studies in this book are appropriate for the courses in management studies ASM group of Institutes is certain that this book ‘A Bouquet of Business Case Studies’ published by Become Shakespeare.com will receive excellent response from the faculty , students and industry executives in India and abroad.

Business Case Studies and Their Relevance to Management EducationMany B-schools outside India have adopted the case study methodology for teachingalmost in all branches of management studies. This trend has been seen in India also, many premier B schools have implemented case study-based methodology as animportant pedagogical tool in management education. However there is a severeshortage in Indian case studies through which the B-schools can provide an industryinsight to its students. Objectives of use of case study methodologyThe main objectives of using case-based teaching as a major pedagogical tool in B-schools are as follows:1. To facilitate students' concept development capabilities through exposure to real-lifeproblems in Industries2. To enable students to correlate theoretical topics with the techniques used inanalysing complex issues in business situations3. To develop skills using which students can develop application matrix for thetheoretical topics for real-life problem analysis and resolution techniquesThe present environment The academic environment across the world to is facing a major disruption on accountthe global pandemic COVID 19 compelling switching over to online/blended versions ofteaching and learning process. The main drivers will be use of tools such as casemethodology and simulation exercises for ensuring experiential learningASMs InitiativeRealizing this requirement ASM Group with nearly 250 business Case Studiesdeveloped by its faculty takes pleasure in offering these cases by publishing in casevolumes The case studies in this book are appropriate for the courses in managementstudiesASM group of Institutes is certain that this book 'A Bouquet of Business Case Studies'published by Become Shakespeare.com will receive excellent response from the faculty, students and industry executives in India and abroad

A practical approach to better customer experience through service design Service Design for Business helps you transform your customer's experience and keep them engaged through the art of intentional service design. Written by the experts at Livework, this practical guide offers a tangible, effective approach for better responding to customers' needs and demands, and provides concrete strategy that can be implemented immediately. You'll learn how taking a design approach to problem solving helps foster creativity, and how to apply it to the real issues that move businesses forward. Highly visual and organized for easy navigation, this quick read is a handbook for connecting market factors to the organizational challenge of customer experience by seeing your company through the customers' eyes. Livework pioneered the service design industry, and guides organizations including Sony, the British Government, Volkswagen Procter & Gamble, the BBC, and more toward a more carefully curated customer experience. In this book, the Livework experts show you how to put service design to work in your company to solve the ongoing challenge of winning with customers. Approach customer experience from a design perspective See your organization through the lens of the customer Make customer experience an organization-wide responsibility Analyze the market factors that dovetail with customer experience design The Internet and other digital technology has brought the world to your customers' fingertips. With unprecedented choice, consumers are demanding more than just a great product—the organizations coming out on top are designing and delivering experiences tailored to their customers' wants. Service Design for Business gives you the practical insight and service design perspective you need to shape the way your customers view your organization.

Published in association with the Bordeaux College of Business, this groundbreaking book applies business pedagogy s powerful learning tool to the unique challenges of wine business management. Within are thirteen cases drawn from the examples of real business success and calamity by an international group of respected wine business scholars.

It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.