A Bold Return to Giving a Damn

A Bold Return to Giving a Damn
Title A Bold Return to Giving a Damn PDF eBook
Author Will Harris
Publisher Penguin
Pages 305
Release 2023-10-10
Genre Business & Economics
ISBN 0593300475

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"If I could have one wish it is that every eater in America would read this book." —Ruth Reichl From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate Raised as a fourth-generation farmer, when Will Harris inherited White Oak Pastures he was a full-time commodity cowboy who played hard and fast with every tool the system offered – chemicals, antibiotics, steroids, and more. His ancestors had built a highly profitable, conventionally-run machine, but over time he found himself disgusted with the excess, cruelty, and smalltown devastation this system entailed. So he bet the farm on forging a different way of doing things. One that works with nature not against it, and bridges the quickly widening delta between consumers and their food. Armed with tenacity, conviction and an outsized tolerance for risk, Harris called his approach “radical traditional” and it made him the pioneer of regenerative agriculture long before the phrase existed. At once an intimate, multi-generational memoir and a microcosm of American agriculture at large, A BOLD RETURN TO GIVING A DAMN offers a pathway back to producing food the right way. At a time when food supply chains are straining, climate-induced catastrophes are playing havoc with harvests, and concern around who owns America’s farmland are more prescient than ever, Will Harris urges us to consider where the food we eat really comes from, and to re-connect to the places and people who raise what we eat each day. With keen storytelling, a good dose of irreverence, and an unflinching willingness to speak truth to power, Harris shows us why it’s never been more important to know your farmer than now. Featured in Food and Country directed by Laura Gabbert and Ruth Reichl

Dirt to Soil

Dirt to Soil
Title Dirt to Soil PDF eBook
Author Gabe Brown
Publisher Chelsea Green Publishing
Pages 240
Release 2018-10-11
Genre Technology & Engineering
ISBN 1603587640

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"A regenerative no-till pioneer."—NBC News "We need to reintegrate livestock and crops on our farms and ranches, and Gabe Brown shows us how to do it well."—Temple Grandin, author of Animals in Translation See Gabe Brown—author and farmer—in the Netflix documentary Kiss the Ground Gabe Brown didn’t set out to change the world when he first started working alongside his father-in-law on the family farm in North Dakota. But as a series of weather-related crop disasters put Brown and his wife, Shelly, in desperate financial straits, they started making bold changes to their farm. Brown—in an effort to simply survive—began experimenting with new practices he’d learned about from reading and talking with innovative researchers and ranchers. As he and his family struggled to keep the farm viable, they found themselves on an amazing journey into a new type of farming: regenerative agriculture. Brown dropped the use of most of the herbicides, insecticides, and synthetic fertilizers that are a standard part of conventional agriculture. He switched to no-till planting, started planting diverse cover crops mixes, and changed his grazing practices. In so doing Brown transformed a degraded farm ecosystem into one full of life—starting with the soil and working his way up, one plant and one animal at a time. In Dirt to Soil Gabe Brown tells the story of that amazing journey and offers a wealth of innovative solutions to restoring the soil by laying out and explaining his "five principles of soil health," which are: Limited Disturbance Armor Diversity Living Roots Integrated Animals The Brown’s Ranch model, developed over twenty years of experimentation and refinement, focuses on regenerating resources by continuously enhancing the living biology in the soil. Using regenerative agricultural principles, Brown’s Ranch has grown several inches of new topsoil in only twenty years! The 5,000-acre ranch profitably produces a wide variety of cash crops and cover crops as well as grass-finished beef and lamb, pastured laying hens, broilers, and pastured pork, all marketed directly to consumers. The key is how we think, Brown says. In the industrial agricultural model, all thoughts are focused on killing things. But that mindset was also killing diversity, soil, and profit, Brown realized. Now he channels his creative thinking toward how he can get more life on the land—more plants, animals, and beneficial insects. “The greatest roadblock to solving a problem,” Brown says, “is the human mind.”

Good Is the New Cool

Good Is the New Cool
Title Good Is the New Cool PDF eBook
Author Afdhel Aziz
Publisher Simon and Schuster
Pages 304
Release 2016-10-25
Genre Business & Economics
ISBN 1682450473

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“We are at a crossroads: either we can try to prop up the old, broken marketing model, or we can create a new model, one that is fit for the unique challenges of today.” —From Good Is the New Cool Marketing has an image problem. Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.

Awakening Fertility

Awakening Fertility
Title Awakening Fertility PDF eBook
Author Heng Ou
Publisher Abrams
Pages 331
Release 2020-03-24
Genre Health & Fitness
ISBN 168335799X

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A guide to caring for mind and body while trying to conceive from the bestselling authors of The First Forty Days, with recipes included. The path to motherhood is a deep and transformative process. It can also include unexpected twists and turns. Awakening Fertility is a loving companion to accompany you along the journey—whether your desire to become a mother burns fiercely today or is a future calling just beginning to stir. Intended for women at every stage of the preconception process, this book offers wisdom and guidance to support your body, mind, and spirit—including nearly 50 delicious recipes to nourish yourself deeply.

It Is the Wind

It Is the Wind
Title It Is the Wind PDF eBook
Author Ferida Wolff
Publisher HarperCollins
Pages 32
Release 2005-04-01
Genre Juvenile Fiction
ISBN 9780060281922

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At night the sounds of various animals lull a child to sleep.

When Horses Pulled the Plow

When Horses Pulled the Plow
Title When Horses Pulled the Plow PDF eBook
Author Olaf F. Larson
Publisher Univ of Wisconsin Press
Pages 204
Release 2011-06-01
Genre Biography & Autobiography
ISBN 0299282031

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In 1910, when Olaf F. Larson was born to tenant livestock and tobacco farmers in Rock County, Wisconsin, the original barn still stood on the property. It was filled with artifacts of an earlier time—an ox yoke, a grain cradle, a scythe used to cut hay by hand. But Larson came of age in a brave new world of modern inventions—tractors, trucks, combines, airplanes—that would change farming and rural life forever. When Horses Pulled the Plow is Larson’s account of that rural life in the early twentieth century. He weaves invaluable historical details—including descriptions of farm equipment, crops, and livestock—with wry tales about his family, neighbors, and the one-room schoolhouse he attended, revealing the texture of everyday life in the rural Midwest almost a century ago. This memoir, written by Larson in his ninth decade, provides a wealth of details recalled from an earlier era and an illuminating read for anyone with their own memories of growing up on a farm.

Animal Grief - How animals mourn

Animal Grief - How animals mourn
Title Animal Grief - How animals mourn PDF eBook
Author David Alderton
Publisher David and Charles
Pages 129
Release
Genre
ISBN 1845844688

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Science is now providing some remarkable insights into animal behaviour, with crocodiles, for example, emerging as devoted parents, and elephants – like whales – able to communicate with each other across long distances by ultrasound, which is inaudible to our ears. There seems little doubt that animals experience a range of emotions, just as we do; but can they grieve, too ...? Evidence exists that, indeed, they can: in addition, David Alderton – award-winning, multi-million specialist animal author – contends that emotions – including grief – can potentially have a survival value for a species. The authoritative, rational text is superbly supported by interesting, sensitive photographs carefully chosen to be reflective of the subject matter.