This outstanding house plan catalog from a prominent Midwestern builder was issued on the eve of the Great Depression. Its full-color, beautifully realistic illustrations depict colonials, bungalows, duplexes, and other residences, accompanied by floor plans and detailed descriptions of interiors. A nostalgic look back at the way homes were constructed during the 1920s, this volume offers an authentic resource for modern home restorers, builders, and interior designers and a splendid browsing book for fans of architecture, advertising, and Americana. Architectural historian Daniel D. Reiff provides an informative Introduction.

Rare plan book published by Loizeaux building-supply and lumber companies of New Jersey in 1927. Illustrations and floor plans for 134 houses — Colonial, Gothic, Modern English, Italian, and other styles. Over 230 illustrations.

A reprint of a rare architect's catalog of 1923, presenting a full range of typical home designs of the period. Photographs, floor plans, and full descriptions of interior and exterior detailing. 345 black-and-white illustrations.

Proudly promoting itself as "the largest home building organization in the world," Sears, Roebuck and Company advertised its 1932 products in a handsome catalog that also displayed a full-size replica of Mount Vernon, created from Sears materials for a Paris exposition in 1932. At the heart of the publication were 68 designs for Sears houses, among them such handsome residences as the Belmont, a six-room house with vestibule, breakfast alcove, three bedrooms, and one-and-a-half baths; and the Dover, an English cottage with a massive chimney and unusual roof lines. A useful reference for people interested in preserving homes of this period, this volume will also be welcomed by anyone who relishes a glimpse of America's architectural past.

It was the American Dream by Mail Order --Smithsonian Americans have ordered from Sears, Roebuck just about everything they have needed for their homes for 100 years--but from 1908 to 1940, some 100,000 people also purchased their houses from this mail-order wizard. Sears ready-to-assemble houses were ordered by mail and shipped by rail wherever a boxcar or two could pull in to unload the meticulously precut lumber and all the materials needed to build an exceptionally sturdy and well-designed house. From Philadelphia, Pa., to Coldwater, Kans., and Cowley, Wyo., Sears put its guarantee on quality bungalows, colonials and Cape Cods, all with the latest modern conveniences--such as indoor plumbing. Houses by Mail tells the story of these precut houses and provides for the first time an incomparable guide to identifying Sears houses across the country. Arranged for easy identification in 15 sections by roof type, the book features nearly 450 house models with more than 800 illustrations, including drawings of the houses and floor plans. Because the Sears houses were built to last, thousands remain today to be discovered and restored. Houses by Mail shows how to return them to their original charm while it documents a highly successful business enterprise that embodied the spirit and domestic design of its time. "After decades of obscurity, Sears houses have become chic." --Wall Street Journal "These were . spacious, solidly built homes." --Parade "Don't be surprised if your own cozy bungalow turns up [in the book]."--Philadelphia Inquirer "A nostalgic and informative look at the tastes of Americans in the years before World War II."--Publishers Weekly "The bible to researchers of Sears' ready-cut homes."--Saturday Evening Post

Blueprints, sketches, and exterior and interior photographs showcase the finest examples of 1930s country homes from 70 different architectural firms. A variety of styles are featured, from simple cottages to large estates.

Storybook style, fairy tale, Disneyesque, Hansel and Gretel-these are all synonyms for what is surely the most delightful residential style of the twentieth century. With their romantic evocation of faraway lands and eras, storybook homes were created by architects and builders with a flair for theater, a love of fine craftsmanship, and above all a sense of humour-attributes that make them especially endearing to the jaded modern eye. The storybook style was born on the backlots of Hollywood in the 1920s, where brilliant set designers first learned to evoke the exotic architecture of medieval Europe and the Middle East. Movie-going Americans became fascinated with these settings, and architects and builders were quick to capitalise on this enthusiasm. The whimsical style soon spread from coast to coast, and the unforgettable results are portrayed here.