"Empowers small business owners with a practical plan of action to achieve successful results from their advertising and marketing efforts; provides techniques that are applicable to any business owner, regardless of industry; examines and explains all formes of advertising (e-marketing, radio, newspaper, television, magazine, and more)"--Cover.

The Beginner's Guide to Low-Risk Entrepreneurship You want to start your own business, but "risk" isn't your middle name. You're not alone. Many successful entrepreneurs are averse to risk--but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way--without risking major assets such as your house, savings account, or health insurance. You'll learn how to increase your chance of success by: Funding your venture without investors Entering international markets Taking full advantage of tools on the Web Marketing your product or service for little or no cost Deploying a third party to package and ship products Taking control of an existing business or franchise The authors present hundreds of the best ideas for new businesses, along with case studies proving the effectiveness of their approach. Also included with the book is a code you can use to register for The Entrepreneur School (www.theentrepreneurschool.com), where you can access exclusive webinars and supplementary material.

Building on the success of her bestselling book, Become Your Own Boss in 12 Months, Melinda Emerson is back with her new book, Fix Your Business, her 90-day plan to get control of your business and get back your life. Readers will get concrete advice on the problem areas of running a small business with a step-by-step turn around system to build a flourishing enterprise. Based on her 12 Ps of Running a Successful Business and interviews with top business experts, it offers action steps at the end of every chapter. Emerson has built a system that will help a business owner see results in 90-days. This book is specifically about how to go from struggling to thriving so that you can scale or sell your businesses some day. Fix Your Business, is the ultimate guide to running a business that works for you, while drastically improving your quality of life and bottom-line. Using her 12 Ps of Running a Successful Business readers will learn: How to build your leadership mindset How to remove the daily stress of managing your small business finances How to build processes and systems that will allows the owner to have time freedom Rock-solid techniques to improve people management Step-by-step advice to create a sales system Melinda F. Emerson (Philadelphia, PA) is America's #1 Small Business Expert. Known as "SmallBizLady," Melinda's small business advice is widely read reaching more than three million entrepreneurs each week online. She is an internationally renowned keynote speaker on small business, business development, and social media marketing. She publishes a resource blog Succeedasyourownboss.com and is the founder of Quintessence Group, a marketing consulting firm that works with Fortune 500 brands on reaching the small business market. Forbes magazine named her the #1 woman for entrepreneurs to follow on Twitter. She has written for The New York Times, Entrepreneur, Inc., and other national publications. Melinda is also the bestselling author of Become Your Own Boss in 12 Months, 2nd Edition. For more information, log on to FixYourBusiness.com. "Melinda Emerson has developed a detailed process that when followed will positively impact your business. She will help you find time to read this book and implement its teachings using her "12 Ps of running a successful business." -W. Kenneth Yancey, Jr., CEO, SCORE Fix Your Business gives you a step-by-step way to get yourself back in charge. It's an organized, practical makeover for your business. Written by a world-class expert, known and respected by millions of business owners." - Tim Berry, Author, Lean Business Planning "If you want a roadmap for business success you must read Fix Your Business by Melinda Emerson. Her 12 Ps of Running a Successful Business lay the groundwork to build a scalable business that will allow you to live your dream life." - Jon Gordon, Bestselling Author, The Power of Positive Leadership

Author of cult classics The Pumpkin Plan and The Toilet Paper Entrepreneur offers a simple, counterintuitive cash management solution that will help small businesses break out of the doom spiral and achieve instant profitability. Conventional accounting uses the logical (albeit, flawed) formula: Sales - Expenses = Profit. The problem is, businesses are run by humans, and humans aren't always logical. Serial entrepreneur Mike Michalowicz has developed a behavioral approach to accounting to flip the formula: Sales - Profit = Expenses. Just as the most effective weight loss strategy is to limit portions by using smaller plates, Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that: · Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances. · A small, profitable business can be worth much more than a large business surviving on its top line. · Businesses that attain early and sustained profitability have a better shot at achieving long-term growth. With dozens of case studies, practical, step-by-step advice, and his signature sense of humor, Michalowicz has the game-changing roadmap for any entrepreneur to make money they always dreamed of.

The practical guide to learning the essentials of starting your own business in just one week Thinking about starting a business? Then Learn Small Business Startup in 7 Days is the book for you. Guiding you through the key aspects of getting a new business up and running, from a self assessment about whether you are really prepared, through to finance, marketing, and legal issues, highly sought-after small business commentator Heather Smith covers it all. Carefully explaining everything you need to know to efficiently and effectively start a business, the book comprehensively covers the basics in 7 chapters, one for every day it will take you to get ready to leave the rat race and live your small business dream. Covers everything you need to know to start and prosper as a small business owner Helps you gauge whether running a small business is right for you Offers expert advice from a highly-respected small-business specialist While running a small business allows you to turn your passion into your livelihood, it is also often very demanding on your time, your cash reserves, and your sanity. With this book in hand, you have everything you need to lay a solid foundation for small business success.

IF YOU BELIEVE THAT: Being your own boss can be a great career choice Success is what you decide it is Doing what you have a passion and talent for can be very profitable Monetary risk, hard work, and new ideas should be financially rewarded Understanding the business basics every successful owner focuses on—and in what order—would be beneficial Success works for you only after you’ve worked for it Marketplace battles are won before they are played Knowing what owning a business is really like would make ownership success a lot easier Change can create great opportunities Knowing when to exit a business is as important a life and business decision as becoming an entrepreneur in the first place THEN THE FACTS OF BUSINESS LIFE IS FOR YOU! Written by a successful business owner with four decades of experience, The Facts of Business Life is full of real-world concepts that owners must use and embrace if they want to become and stay successful. This multiple award-winning book has been endorsed by some of America’s top business leaders, like Steve Forbes and Ken Fisher, and has been recognized as “one of the best five business books of the year” and “a must read for entrepreneurs or those wanting to be one.” McBean begins with clear explanations and real-life examples of the seven Facts of Business Life that every successful business owner knows and executes consistently, including exactly what they are as well as how and when to use them. He then goes on to show how those facts impact on the five levels every successful business passes through, from “Ownership and Opportunity” to “Moving On When It’s Time to Go,” explaining that while the facts themselves remain the same, as a business becomes successful and moves through its life cycle, the way they are applied must change to fit changing circumstances. But there are even more reasons why this breakthrough business book is a must read, including: Its principles are based on the author’s own experience in starting and running successful businesses in a variety of industries. It shows that the most successful businesspeople create profitable opportunities rather than wait for them to present themselves. It enables readers to analyze the likelihood of their own success based on the characteristics most successful owners have. It reveals the #1 priority for all owners and their employees, and why every owner needs to continually focus on it (Hint: it’s not being profitable). It emphasizes that becoming successful is no guarantee that success will last, and that success itself can be a trap that eventually leads to failure. It shows that a business’s culture isn’t just a mission statement but also the processes created to operate the business and the employees who implement them. It discusses the steps that must be taken even before a business is started to increase the odds of its becoming a lasting success. It covers every step in a business’ life cycle, including the last one, showing that the best time to exit a business is when you don’t have to, and that unless you pick that time, someone else will. MANY BUSINESS BOOKS INCREASE THEIR READERS’ KNOWLEDGE—THE FACTS OF BUSINESS LIFE NOT ONLY INCREASES THAT KNOWLEDGE, IT SHOWS YOU HOW TO TURN IT INTO PROFITS.

Many small business owners don’t understand the importance of maintaining a healthy cash flow. More than anything else, cash flow determines the success or failure of a small business. Small Business Cash Flow covers all the basics of cash flow, from selecting a great accountant, to keeping money flowing in and out of the business, to budgeting and record-keeping.