8-Second PR

8-Second PR
Title 8-Second PR PDF eBook
Author Liz H. Kelly
Publisher
Pages 278
Release 2022-02-08
Genre
ISBN 9780578349091

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8-Second PR - 2nd Edition (2022) is a New Crash Course in Public Relations with 20 New Strategies and Story Reinvention Chapter for a Post-Pandemic World! Learn PR Secrets to get national media interviews, and increase sales using the power of publicity! Are you ready to take your brand to the next level using earned media interviews (TV, print, radio, podcast) that are 3x more valuable than any paid ad? Make this your most successful year using this proven 8-step publicity process! 8-Second PR: New Public Relations Crash Course (2nd Edition, 2022) can teach you how to develop a Wow Story, relevant media hooks and powerful pitches to secure hundreds of national, local and podcast interviews. Find out how to get your brand story covered by traditional media (TODAY Show, CNN, PBS, BBC World News, TIME, The Wall Street Journal, NPR Marketplace, Fast Company, Psychology Today) and digital PR (podcasts, influencers, social media, videos, blogs) so you can increase your credibility, brand awareness and Search Engine Optimization (SEO). With the average attention span of an adult now being 8 seconds (less than a goldfish), you can learn how to be clear, concise and compelling in all your marketing messages, media pitches and interviews. Based on 15+ years of marketing and public relations experience, you'll learn Award-Winning Author Liz H Kelly's PR Success Strategies with priceless case studies and templates that most agencies would never share. If you are a brand, expert, author, CEO, small business, entrepreneur, speaker and/or marketing professional, this "PR for Dummies" style book is a must-have for your brand success.

The Little Book of Big PR

The Little Book of Big PR
Title The Little Book of Big PR PDF eBook
Author Jennefer Witter
Publisher AMACOM
Pages 140
Release 2014-10-03
Genre Business & Economics
ISBN 0814434371

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Whether you’re an established company or a cost-conscious start-up, this helpful guide tells you all you need to know to be able to use public relations effectively as a business-building tool. As an entrepreneur, you need every helpful tool you can get your hands on to build your business. And if you know the tricks of the trade, perhaps nothing can gain more attention for your small business and build your company’s credibility than a good, old-fashioned public-relations campaign. Drawing on the expertise gained during her long career in public relations, Jennefer Witter shares simple, smart, and budget-friendly methods for getting your business noticed, including what she calls the seven key elements of public relations: Self-branding Media relations Social Media Networking Speaking engagements Cause-related marketing Selecting a PR agency Complete with real-world case studies and sample content (such as media pitches) to use as-is or to modify to fit your own specific needs, The Little Book of Big PR will provide you with the expert guidance all entrepreneurs need to grow their business to new, attention-getting heights.

Social Media and Public Relations

Social Media and Public Relations
Title Social Media and Public Relations PDF eBook
Author Deirdre Breakenridge
Publisher Pearson Education
Pages 177
Release 2012
Genre Business & Economics
ISBN 0132983214

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This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.

Unleashing the Power of PR

Unleashing the Power of PR
Title Unleashing the Power of PR PDF eBook
Author Mark Weiner
Publisher John Wiley & Sons
Pages 274
Release 2006-06-12
Genre Business & Economics
ISBN 0787985996

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Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and public relations scientist Mark Weiner offers a research-based model for creating and implementing public relations programs that will generate desired results and improve an organization’s ROI. Written as a highly accessible hands-on guide, Unleashing the Power of PR explains how to use market research methods to plan and evaluate public relations programs scientifically. The author explores the benefit of learning to speak to senior executives in a way that will improve communications and ultimately help strengthen PR performance and results. In addition, the book debunks common myths—such as “PR is impossible to measure!”—that undercut the effectiveness of PR and obscure its real value.

The Public Relations Handbook

The Public Relations Handbook
Title The Public Relations Handbook PDF eBook
Author Alison Theaker
Publisher Routledge
Pages 377
Release 2004-08-02
Genre Business & Economics
ISBN 1134369220

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In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Real-Time Marketing and PR

Real-Time Marketing and PR
Title Real-Time Marketing and PR PDF eBook
Author David Meerman Scott
Publisher John Wiley & Sons
Pages 259
Release 2010-10-05
Genre Business & Economics
ISBN 0470930179

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Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

The PR Masterclass

The PR Masterclass
Title The PR Masterclass PDF eBook
Author Alex Singleton
Publisher John Wiley & Sons
Pages 212
Release 2014-02-10
Genre Business & Economics
ISBN 1118756231

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The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review