More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Become a Better Martial Artist by Applying Lessons from the World's Greatest Military Strategists from Sun Tzu to Von Clausewitz Lessons in the Art of War investigates the theories and philosophies of the most prominent military thinkers in Asia and Europe and examines the combat roots of a variety of fighting styles from traditional Chinese, Japanese, and Korean martial arts to the fighting arts of the ancient Greeks and modern Israelis. It also demonstrates how the martial arts, whether Asian or Western in origin, were historically about brutal fighting, often to the death, and how ancient attitudes and beliefs can be adapted for success in today's MMA steel cage, judo or karate tournament as they were in ancient armies. Including an introduction to Asian and Western military thought, chapters include: The Nature and Conduct of Combat What is Combat? Preparing for Battle Elements of Tactics and Strategy Imposing Your Will Destroying the Enemy Force Strength of the Defensive Position Failure Moral Quality of Courage Securing Victory

Discusses how to use the rules of strategy for sucess in business.

Sun Tzu's The Art of War is still one of the world's most influential treatises on strategic thought. Applicable everywhere from the boardroom to the bedroom, from the playing field to the battlefield, its wisdom has never been more highly regarded. Now available in its complete form, including the Chinese characters and English text, this essential examination of the art of strategic thinking features extensive commentary and an insightful historical introduction written by Lionel Giles, its original translator. This new edition includes an all-new introduction by the scholar of ancient Chinese literature, John Minford.

“The best education in grand strategy available in a single volume . . . a book that should be read by every American leader or would-be leader.”—The Wall Street Journal A master class in strategic thinking, distilled from the legendary program the author has co-taught at Yale for decades John Lewis Gaddis, the distinguished historian of the Cold War, has for almost two decades co-taught grand strategy at Yale University with his colleagues Charles Hill and Paul Kennedy. Now, in On Grand Strategy, Gaddis reflects on what he has learned. In chapters extending from the ancient world through World War II, Gaddis assesses grand strategic theory and practice in Herodotus, Thucydides, Sun Tzu, Octavian/Augustus, St. Augustine, Machiavelli, Elizabeth I, Philip II, the American Founding Fathers, Clausewitz, Tolstoy, Lincoln, Wilson, Franklin D. Roosevelt, and Isaiah Berlin. On Grand Strategy applies the sharp insights and wit readers have come to expect from Gaddis to times, places, and people he’s never written about before. For anyone interested in the art of leadership, On Grand Strategy is, in every way, a master class.

This is the book on war that Napoleon never had the time or the will to complete. In exile on the island of Saint-Helena, the deposed Emperor of the French mused about a great treatise on the art of war, but in the end changed his mind and ordered the destruction of the materials he had collected for the volume. Thus was lost what would have been one of the most interesting and important books on the art of war ever written, by one of the most famous and successful military leaders of all time. In the two centuries since, several attempts have been made to gather together some of Napoleon's 'military maxims', with varying degrees of success. But not until now has there been a systematic attempt to put Napoleon's thinking on war and strategy into a single authoritative volume, reflecting both the full spectrum of his thinking on these matters as well as the almost unparalleled range of his military experience, from heavy cavalry charges in the plains of Russia or Saxony to counter-insurgency operations in Egypt or Spain. To gather the material for this book, military historian Bruno Colson spent years researching Napoleon's correspondence and other writings, including a painstaking examination of perhaps the single most interesting source for his thinking about war: the copy-book of General Bertrand, the Emperor's most trusted companion on Saint-Helena, in which he unearthed a Napoleonic definition of strategy which is published here for the first time. The huge amount of material brought together for this ground-breaking volume has been carefully organized to follow the framework of Carl von Clausewitz's classic On War, allowing a fascinating comparison between Napoleon's ideas and those of his great Prussian interpreter and adversary, and highlighting the intriguing similarities between these two founders of modern strategic thinking.

The original and bestselling leadership book! Sun Tzu's ideas on survival and success have been read across the world for centuries. Today they can still be applied to business, politics and life. The Art of War demonstrates how to win without conflict. It shows that with enough intelligence and planning, it is possible to conquer with a minimum of force and little destruction. This luxury hardback edition includes an introduction by Tom Butler-Bowdon that draws out lessons for managers and business leaders, and highlights the power of Sun Tzu's thinking in everyday life.