Presents thousands of classic, traditional, and modern names along with information on the meanings, origins, and derivations of each name; tips for making the right selection; name trends; popular names of the past and present; and ethnic names.

For parents interested in infinite possibilities, this is the most complete and up-to-date baby-naming book on the market.

"You're not responsible for your ancestry, are you . . . But if that's so, why have marched under banned slogans, got yourself beaten up by the police, arrested a couple of times; plastered walls with subversive posters . . . The past is valid only in relation to whether the present recognizes it." In this collection of new stories, Beethoven Was One-Sixteenth Black, Nadine Gordimer crosses the frontiers of politics, memory, sexuality, and love with the fearless insight that is the hallmark of her writing. In the title story a middle-aged academic who had been an anti-apartheid activist embarks on an unadmitted pursuit of the possibilities for his own racial identity in his great-grandfather's fortune-hunting interlude of living rough on diamond diggings in South Africa, his young wife far away in London. "Dreaming of the Dead" conjures up a lunch in a New York Chinese restaurant where Susan Sontag and Edward Said return in surprising new avatars as guests in the dream of a loving friend. The historian in "History" is a parrot who confronts people with the scandalizing voice reproduction of quarrels and clandestine love-talk on which it has eavesdropped. "Alternative Endings" considers the way writers make arbitrary choices in how to end stories—and offers three, each relating the same situation, but with a different resolution, arrived at by the three senses: sight, sound, and smell.

This book is published open access under a CC BY 4.0 license. This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Even market segmentation experts will find something new, including an approach to exploring data structure and choosing a suitable number of market segments, and a vast array of useful visualisation techniques that make interpretation of market segments and selection of target segments easier. The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.

Even if you have no background in experimentation, this clear, straightforward book can help you design, execute, interpret, and report simple experiments in psychology. David W. Martin's unique blend of informality, humor, and solid scholarship have made this concise book a popular choice for methods courses in psychology. Doing Psychology Experiments guides you through the experimentation process in an easy-to-follow, step-by-step manner. Decision-making aspects of research are emphasized, and the logic behind research procedures is fully explained.