37 Google AdWords Pay-Per-Click (PPC) advertising secrets are exposed in this 110 page book. Co-written by a former Google insider, it contains proven methods of creating killer Google AdWords ads in 2007's challenging online advertising market.All methods are tested and proven effective by leading e-commerce firm MindValley Labs.Chapter listing follows;Secret #1 - Never Let Google Choose Your Winning AdSecret #2 - How to Select Keywords the Smart WaySecret #3 - Do 'Sure-Fire' Headlines Work?Secret #4 - Use Ad Variations - At All TimesSecret #5 - Always Use Keywords in Your HeadlineSecret #6 - Only Have a Small Number of Keywords for Each Ad GroupSecret #7 - Bid High Now, Save Money LaterSecret #8 - How to Use Imagination in Your Ad Text to Beat Your CompetitionSecret #9 - How a Killer Word Can Boost CTR by 30% and CR by 65%Secret #10 - Use Descriptive vs. Salesy AdjectivesSecret #11 - Use Keywords in your Display URL to Boost Your Quality ScoreSecret #12 - When Capital Letters in Your Ad's Display URL Can Kill YouSecret #13 - Don't Yell and Boost Your CTR by 234%!Secret #14 - Did You Know That You Could Boost Your CTR By 90% With This Phrase?Secret #15 - Isn't it Amazing what You Can Get Away With on Friday Nights?Secret #16 - When Less is MoreSecret #17 - One of the Most Powerful Ads to Take Business From Your CompetitorsSecret #18 - Speak Plain English to Boost Your Click-Through-RateSecret #19 - Put Benefits and Features in their Proper PlaceSecret #20 - A Probing Question Can Boost the Click-Through-Rate of PPC ads by 244%Secret #21 - How Emotional Words Play a Dead-Serious Role in Google AdsSecret #22 - A 'Guaranteed' Way to Boost Your ROISecret #23 - It's Rhythm and Rhyme Time !Secret #24 - Little Things Make a Big DifferenceSecret #25 - Put Prices in Your Ad Text and Save With Every ClickSecret #26 - Mimic a Universal Call-to-Action and Boost Your CTR by 100%Secret #27 - Send Your Prospect to the Right PageSecret #28 - It Sucks to be #1 - So Avoid It !Secret #29 - Don't Advertise 7 days a WeekSecret #30 - Do (and Don't) Monitor Your Ads Closely!Secret #31 - Why SEO Copywriting Doesn't Work for Pay-Per-Click Direct MarketersSecret #32 - Learn How to Boost CTR 75% - by Being More DescriptiveSecret #33 - Easily, Rapidly, Quickly Boost Your ROI by 20%Secret #34 - Tell Prospects What to Do Next and Boost Your CTRSecret #35 - How to Double Your Click-Through-Rate in 15 MinutesSecret #36 - Go for Quality - Not QuantitySecret #37 - Optimize for Leads - Not CTR and Not ROI

Hundreds of companies in your local area, including yours, are competing for pivotal exposure on search engines like Google, but only a select few are playing the pay-per-click game correctly. Google AdWords is the epitome of sink-or-swim advertising - you either win or you lose. The odds are stacked against you from the start, and it's not your fault. In fact, 97% of small businesses fail at gaining any consistent momentum with Google AdWords. And this book can be your lifesaver! There has never been a greater opportunity to seize control of your advertising strategy and make every penny count towards bringing in new customers, client or patients. There are now more tools and technology at your disposal to help you reach your ideal customers and generate high quality leads from targeted ad campaigns. With more than one million leads under his belt and over a decade of experience managing advertising budgets both large and small, lead generation and conversion expert Steve Teneriello walks you through his playbook in what he does to make the phone ring for his clients. The book will provide you with step-by-step proven strategies to outsmart your competitors, ways you can quickly put an end to bleeding budgets once and for all, and attract your very best customers, clients or patients with the power of Google AdWords. You will Discover: How to Prevent Being Eaten Alive by PPC Scammers, Scoundrels & Fraudsters. The 6 Ways to Increase Lead Volume That your PPC Manager Doesn't Want you to Know About. How to Uncover your Prospects Pain and Turn Them Into New Customers, Clients or Patients Following These 10 Killer Ad Copy Rules. The 5 Secret Ingredients In Turning Clicks into Dollars. 7 Common Google AdWords Budget Bleeders and How to Fix Them Today. A Lesson in Google Math They Didn't Teach You in School. 21 Proven AdWords Strategies to Outsmart your Competitors & Get More For Less. After you read this book you'll realize Google AdWords should be your most reliable, efficient, and affordable source of new leads. The Google AdWords Survival Guide is truly one of a kind. There is no other book on the market with so many proven tips, strategies and step-by-step blueprints to help local businesses leverage and succeed with Google AdWords. Few professionals have the necessary knowledge and experience to make PPC work for local businesses as Steve does. Go from surviving to thriving with the strategies contained in this book. When you have an intimate knowledge of how to use Google AdWords, you can market on a whole new level of efficiency. You can enhance your control of your advertising spend and update your ads with immediate visibility and performance. You no longer have to settle for Google AdWords mediocrity. You can pick up this book, choose to take control and get proven results with Google. You can completely eliminate wasted Google AdWords marketing spend, outsmart your competitors, and acquire new clients through pay-per-click advertising. It all starts right here.

Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars, one can easily increase the number of visitors to a Web site and significantly increase sales. Based on interviews with hundreds of PPC masters, this book is a compilation of their secrets and proven successful ideas.

A "New York Times" bestseller, "The AdSense Code" is now revised and updated, making it the definitive resource that reveals proven online strategies for creating passive income with Google AdSense.

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.