When you are self-employed, "you are the business! Because your success is often based on your relationships with clients, suppliers, and the community, sales skills are essential. However, many self-employed people are not secure or comfortable with their selling abilities. In "Sales for the Self-Employed, author Martin Edic reveals to readers his six step action process that ensures every sale. Writing from his own experience as a small business owner, Edic explains that many people dislike sales because of a general misunderstanding about what sales really is. ?Selling is not talking people into things they don?t want, ? says Edic, ?selling is offering them solutions to problems they face and making it easy for them to acquire these solutions.?Edic includes information about prospecting, customer profiling, telephone sales, follow-up, and improving your product. Other chapters include: First Contact Fear and Rejection Your Sales Plan NegotiationDivided into three sections, "Sales for the Self-Employed is a sales-instruction guide for both the non-sales professional and the professional with substantial sales experience. About the Author Martin Edic is a marketing consultant with sixteen years of sales experience. His previous book, "Marketing for the Self-Employed, a companion to this book, is also from Prima.

Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.

In today's increasingly specialized and competitive business world, the ability to communicate creatively and persuasively is a crucial job skill. Now there's a comprehensive guide packed with powerful writing and speaking techniques and ready-to-use models to help you communicate better in any situation. Whether you need to respond to a customer complaint ... write a winning sales proposal ... speak up to your boss ... or make an entertaining speech, you'll find everything you need in Lifetime Guide to Business Writing and Speaking. Written by an expert on business communications, this practical guide gives you all the tools you need to gather support for your ideas, resolve conflicts, and project an aura of authority and confidence in all your on-the-job interactions. You'll find a wealth of practical, real-world advice; business-tested examples; and hundreds of ready-to-use model letters, memos, and checklists for expressing yourself clearly, concisely, and effectively. For example, discover exactly what to say or what to write the next time you have to draw up an ironclad contract; generate a results-getting "cold call" letter; make a strong presentation to a prospective client; write letters of congratulations, sympathy, or reprimand; speak to customers with confidence; collect on a delinquent account; deal with the press and the media; clarify company policy; revive an inactive client; and prospect for new business. No matter what the situation, from planning a knock 'em dead sales presentation ... to writing a disciplinary memo to one of your staff ... here's your one-stop reference to creating business communications that get results.

In response to the escalating need for up-to-date information on writers, Contemporary Authors® New Revision Series brings researchers the most recent data on the world's most-popular authors. These exciting and unique author profiles are essential to your holdings because sketches are entirely revised and up-to-date, and completely replace the original Contemporary Authors® entries. For your convenience, a soft-cover cumulative index is sent biannually.While Gale strives to replicate print content, some content may not be available due to rights restrictions.Call your Sales Rep for details.

A biographical and bibliographical guide to current writers in all fields including poetry, fiction and nonfiction, journalism, drama, television and movies. Information is provided by the authors themselves or drawn from published interviews, feature stories, book reviews and other materials provided by the authors/publishers.

A comprehensive model letter book, covering virtually all occasions upon which sales representatives would have to write a letter. It includes both internal letters to management and various support departments and external letters to prospects and customers.

Once nearly as ubiquitous as dictionaries and cookbooks are today, letter-writing manuals and their predecessors served to instruct individuals not only on the art of letter composition but also, in effect, on personal conduct. Poster and Mitchell contend that the study of letter-writing theory, which bridges rhetorical theory and grammatical studies, represents an emerging discipline in need of definition. In this volume, they gather the contributions of eleven experts to sketch the contours of epistolary theory and collect the historic and bibliographic materials - from Isocrates to email - that form the basis for its study.