Helping graphic designers expand their 2D skills into the 3D space The trend in graphic design is towards 3D, with the demand for motion graphics, animation, photorealism, and interactivity rapidly increasing. And with the meteoric rise of iPads, smartphones, and other interactive devices, the design landscape is changing faster than ever.2D digital artists who need a quick and efficient way to join this brave new world will want 3D for Graphic Designers. Readers get hands-on basic training in working in the 3D space, including product design, industrial design and visualization, modeling, animation, lighting, and rendering?all the skills necessary in today's competitive environment. Helps 2D graphic designers gain the skills they need for a competitive job market that increasingly demands the ability to create or work in 3D Covers product design, industrial design and visualization, modeling, animation, lighting, and rendering Prepares you to create designs for iPads and other interactive mobile devices, as well as for print, Web, broadcast, film, HD, video, and more Uses Luxology modo to illustrate 3D concepts, but the author?s techniques and insights will help any artist moving into 3D, no matter what software they use This timely book is just what you need to create compelling and realistic 3D imagery and improve your job skills.

Practical ideas and examples on how proficiency in 3D tools can open up futuristic, agile and fun finishes for projects.

Working on a project for most 3D artists means hitting the keyboard first without ever touching a pencil. But in the world of animation, the pencil is revered as the most powerful tool in the animation process, because it directly addresses the design aesthetic of an animated project. Production design is the process by which an artist establishes the tone for a particular film by offering a unique aesthetic vision that is in support of the story. As a 3D artist, to overlook design is to overlook the fundamental process that greatly influences not only the film itself but also your contributions as a professional. To combine the disciplines of traditional design and 3D animation is a choice that only you can make. The result of this choice is a broader artistic skill set that increases your creativity and consequently increases your worth as a professional. Plain and simple, Design First for 3D Artists is going to teach you easy-to-use design techniques that will make you a better designer and increase your worth as a 3D artist.

Offers comprehensive coverage of digital three-dimensional design for the business, advertising, manufacturing, visualization, and entertainment industries, and, by explaining the major concepts while avoiding technical jargon, takes a more holistic approach to 3D, covering the whole of the field rather than any one segment. Original. (All Users).

Helping graphic designers expand their 2D skills into the 3D space The trend in graphic design is towards 3D, with the demand for motion graphics, animation, photorealism, and interactivity rapidly increasing. And with the meteoric rise of iPads, smartphones, and other interactive devices, the design landscape is changing faster than ever.2D digital artists who need a quick and efficient way to join this brave new world will want 3D for Graphic Designers. Readers get hands-on basic training in working in the 3D space, including product design, industrial design and visualization, modeling, animation, lighting, and rendering?all the skills necessary in today's competitive environment. Helps 2D graphic designers gain the skills they need for a competitive job market that increasingly demands the ability to create or work in 3D Covers product design, industrial design and visualization, modeling, animation, lighting, and rendering Prepares you to create designs for iPads and other interactive mobile devices, as well as for print, Web, broadcast, film, HD, video, and more Uses Luxology modo to illustrate 3D concepts, but the author?s techniques and insights will help any artist moving into 3D, no matter what software they use This timely book is just what you need to create compelling and realistic 3D imagery and improve your job skills.

Design and Implementation of 3D Graphics Systems covers the computational aspects of geometric modeling and rendering 3D scenes. Special emphasis is given to the architectural aspects of interactive graphics, geometric modeling, rendering techniques, the graphics pipeline, and the architecture of 3D graphics systems. The text describes basic 3D computer graphics algorithms and their implementation in the C language. The material is complemented by library routines for constructing graphics systems, which are available for download from the book’s website. This book, along with its companion Computer Graphics: Theory and Practice, gives readers a full understanding of the principles and practices of implementing 3D graphics systems.

Designed for advanced undergraduate and beginning graduate courses, 3D Graphics for Game Programming presents must-know information for success in interactive graphics. Assuming a minimal prerequisite understanding of vectors and matrices, it also provides sufficient mathematical background for game developers to combine their previous experie