The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.

Enjoy a magnifique trip to Paris Stroll the Champs-Elysées, visit the top of the Eiffel Tower, or linger in a cozy café. Take in the theater, a symphony, or dance the night away. Enjoy gourmet French cuisine or a picnic in the park. Savor a café au lait or a glass of Beaujolais. Go power shopping or bargain hunting. With this guide, you're ready for your exciting bon voyage! Open the book and find: Down-to-earth trip-planning advice What you shouldn't miss — and what you can skip The best hotels and restaurants for every budget Lots of detailed maps