For over thirty years I have been blessed with the opportunities to photograph some of the most amazing couples, being a wedding photographer is not only an art but you become part of that couples wedding day, this is an amazing opportunity to show how talented you are. In this book I'm going to teach you some of the best practices that have allowed me to sustain a photography business when my competition is closing, we will look at everything you need to set up and run your business, from start to marketing and everything in the middle.

World-class wedding photographer shares his simple yet powerful recipe for creating a strong style and a profitable business.

Creating perfect wedding memories with a thriving business takes more than shooting a great picture. It's tough out there for struggling wedding photographers. Between competing with established photographers, lowering prices, accepting jobs that don't fit your style, and spending more time on your business than in it, too many close their doors after just a few years. But it is possible to rise above those statistics and gain the confidence and tools you need to run a successful wedding photography business that supports you and your family. Award-winning wedding photographer and business coach Carissa Woo reveals all the magic through layers of career-changing information, taking years off your learning curve. Now you (and the lucky couple) will be prepared for every situation from nerve-racking engagement photos to wedding day photos with family. You'll never miss that perfect shot-and your calendar will be booked solid! This step-by-step guide will show you how to "wow" people with your artistic style, understand and guide your clients, organize your business for phenomenal growth, master the sales call with happy results, and achieve your desired outcome for a life of success and balance. You'll discover: How to build an outstanding portfolio in 6 months and become a lead-generating machine. The Ultimate Wedding Questionnaire that establishes you as a pro and earns you instant credibility. The art of mastering the sales call with confidence and connection (it doesn't feel like you're selling at all, but inviting). How to get on those coveted "Preferred Vendor" lists over and over. Pricing guidelines, budgeting worksheets, scripts, and checklists (oh my!) so you can hit the ground running. You deserve to make a lucrative career out of the beautiful photography you do. Continue to be part of their fairy tale-now do it while skyrocketing your career at the same time. Take your shot with Woo Them to Heck Yes! today.

"Actionable steps to plan a portrait or wedding photography business, develop a brand, launch a website, write a marketing plan & more"--Cover.

Are you a portrait or wedding photographer? If so, you know that getting your name out there and finding good clients is a lot more difficult than you first thought.The Internet seems perfect for marketing your photography, but most portrait and wedding photographers struggle like crazy to find enough clients, and certainly not enough to make a dependable living from their camera.Almost every photographer I talk to says the same things:* "There are too many cheap photographers in my area who get all the work..."* "I need to figure out how to reach more people..."* "Writing my blog or any marketing is a real struggle for me..."* "People don't value what I do, and I don't know how to change that..."* "Everything I've tried so far hasn't worked..."Worse still? You know you're great at what you do, and you turn out amazing photographs for your clients every time without fail. The clients you do have love what you did for them, so why is it so hard to find more like them?You have a good website with strong galleries, and slideshows with your best images to show people what you can do. You made it easy for people to get in touch with you, but very few do.As far as you know, you've done everything right. The few people you talk with tell you they love your work, but they end up hiring someone cheaper.If any of this sounds familiar, "Zero To Booked" is for you.I show you exactly why business is so tough right now for most portrait and wedding photographers, and what you must do instead to market yourself and your amazing work to grow your business.This book was written for photographers of all levels who want to build a family of happy clients who love what they do.It's for people like you who want to grow and build a loyal clientele instead of wasting time wondering where the next client will come from.As a photography marketing coach, I've helped hundreds of professional photographers over the last 10 years. The tips and strategies in this book are distilled from thousands of hours of hands-on experience, brought together in one convenient place for the first time.If you're tired of the same old "normal" marketing and sales strategies failing day after day, you'll be thrilled to discover an entirely new, but simple, way to reach more of your ideal clients and turn them into leads and customers.As you go through the simple steps I share in this book, you'll discover:* Why most photographers' marketing misses the target...* How to communicate your photographer story...* Choosing your business model...* Crafting the client experience...* How to identify your ideal clients...* Turning what you know about your clients into effective marketing...* Writing made simple for professional photographers...* The complete Zero To Booked lead generation system...* How to deal with email enquiries...* The art of talking to prospects on the telephone...* How to use in-person consultations to get paying clients...* And a whole lot more...If you follow what you learn in this book, you'll focus less on struggling to "get your name out there", and more on creating your amazing photographs for your clients to enjoy for a lifetime.

This comprehensive guide takes you through every aspect of setting up and running a thriving home-based wedding photography business, from separating yourself from your competition and creating your portfolio to knowing what types of equipment you need and setting up client proofing sites. Learn all about developing a price structure, hiring second shooters, creating a website, blogging and using other social media outlets, and developing a photo editing system. Whether you are just starting out or looking to expand your business, each chapter can help you build your own successful home-based wedding photography business. Look for useful charts and worksheets throughout the book, including: What to Pack in Your Camera Bag Package Pricing Options Sample Contracts and Invoices Pre-Wedding Day Checklist Wedding Day Shot Lists

Expert advice on becoming a successful wedding photographer Wedding photography can be a great hobby or home-based business. But while it's an exciting and lucrative field, it also has its challenges. Now, you can turn to Digital Wedding Photography For Dummies for friendly, hands-on guidance on selecting the right equipment, building a client list, and developing the skills and techniques needed to create stunning and memorable images. Covers tools and techniques practiced by some of the most successful photographers in the business Advice on camera settings, lighting, and angles How to create a professional experience that will put clients at ease Build a portfolio and connect with clients Start a wedding photography business Whether you're an aspiring wedding photographer who wants to learn about the techniques that make the best wedding photographers successful, or are in the business and want tips and advice to improve your skills, this practical guide has you covered.