The 2020 campaign began with the 2016 election of Donald J. Trump and effectively rendered a verdict on his presidency. The Democartic Party sifted through a small army of worthies to defeat Trump and in former Vice-President Joe Biden they found their champion. Biden claimed the nomination following a phoenix-like rise propelled by a miraculous South Carolina primary victory. Backed by the party establishment and the mainstream media, Biden’s weak campaign proved sufficient by a handful of votes in a handful of states and leaving Biden with little mandate other than to avoid being like Trump. The story of the 2020 election is in part a story of America and the Trump presidency, a stormy marriage of highs and lows shaped by contrived investigations into Russian government interference, a failed impeachment, a welcomed intolerance for sexual harassment, the exposure of deep racial divisions highlighted by widespread and often violent rioting accompanied by a re-examination of the role of the police, a strong economy until crushed by the coronavirus pandemic, and then the pandemic tragedy itself. The Trump presidency’s four years astounded, for better or for worse, depending on point of view. This book chronicles the 2020 election and thus the events that shaped the election over the course of four years, written contemporaneously to capture the flavor of the moment, praising and criticizing Trump and his many antagonists in equal measure. Those enamored of the former president will find succor and outrage, as will those who delighted in his defeat. Those seeking to understand what happened will find the reading interesting, infuriating, and perhaps in places, illuminating.

The 2020 campaign began with the 2016 election of Donald J. Trump and effectively rendered a verdict on his presidency. The Democartic Party sifted through a small army of worthies to defeat Trump and in former Vice-President Joe Biden they found their champion. Biden claimed the nomination following a phoenix-like rise propelled by a miraculous South Carolina primary victory. Backed by the party establishment and the mainstream media, Biden's weak campaign proved sufficient by a handful of votes in a handful of states and leaving Biden with little mandate other than to avoid being like Trump. The story of the 2020 election is in part a story of America and the Trump presidency, a stormy marriage of highs and lows shaped by contrived investigations into Russian government interference, a failed impeachment, a welcomed intolerance for sexual harassment, the exposure of deep racial divisions highlighted by widespread and often violent rioting accompanied by a re-examination of the role of the police, a strong economy until crushed by the coronavirus pandemic, and then the pandemic tragedy itself. The Trump presidency's four years astounded, for better or for worse, depending on point of view. This book chronicles the 2020 election and thus the events that shaped the election over the course of four years, written contemporaneously to capture the flavor of the moment, praising and criticizing Trump and his many antagonists in equal measure. Those enamored of the former president will find succor and outrage, as will those who delighted in his defeat. Those seeking to understand what happened will find the reading interesting, infuriating, and perhaps in places, illuminating.

THE INSTANT NEW YORK TIMES BESTSELLER! Michael C. Bender, senior White House reporter for the Wall Street Journal, presents a deeply reported account of the 2020 presidential campaign that details how Donald J. Trump became the first incumbent in three decades to lose reelection—and the only one whose defeat culminated in a violent insurrection. Beginning with President Trump’s first impeachment and ending with his second, FRANKLY, WE DID WIN THIS ELECTION chronicles the inside-the-room deliberations between Trump and his campaign team as they opened 2020 with a sleek political operation built to harness a surge of momentum from a bullish economy, a unified Republican Party, and a string of domestic and foreign policy successes—only to watch everything unravel when fortunes suddenly turned. With first-rate sourcing cultivated from five years of covering Trump in the White House and both of his campaigns, Bender brings readers inside the Oval Office, aboard Air Force One, and into the front row of the movement’s signature mega-rallies for the story of an epic election-year convergence of COVID, economic collapse, and civil rights upheaval—and an unorthodox president’s attempt to battle it all. Fresh interviews with Trump, key campaign advisers, and senior administration officials are paired with an exclusive collection of internal campaign memos, emails, and text messages for scores of never-before-reported details about the campaign. FRANKLY, WE DID WIN THIS ELECTION is the inside story of how Trump lost, and the definitive account of his final year in office that draws a straight line from the president’s repeated insistence that he would never lose to the deadly storming of the U.S. Capitol that imperiled one of his most loyal lieutenants—his own vice president.

Political journalists Ryan Lizza and Olivia Nuzzi provide a colorful behind-the-scenes account of the 2020 presidential campaign.

On 7 September 1812 at Borodino, 75 miles west of Moscow, the armies of the Russian and French empires clashed in one of the climactic battles of the Napoleonic Wars. This horrific - and controversial - contest has fascinated historians ever since. The survival of the Russian army after Borodino was a key factor in Napoleon's eventual defeat and the utter destruction of the French army of 1812. In this thought-provoking new study, Napoleonic historian Alexander Mikaberidze reconsiders the 1812 campaign and retells the terrible story of the Borodino battle as it was seen from the Russian point of view. His original and painstakingly researched investigation of this critical episode in Napoleon's invasion of Russia provides the reader with a fresh perspective on the battle and a broader understanding of the underlying reasons for the eventual Russian triumph. This book as just receive second prize by the Literary Committee of the International Napoleonic Society. A total of twelve distinguished works were carefully evaluated and Dr. Mikaberidze’s volume has met the rigorous criteria established by the Committee. The quality of the publication, especially in the area of research, originality, style and analysis, represents a significant contribution to Napoleonic Studies.

With the rise of Jimmy Carter, a former Georgia governor and a relative newcomer to national politics, the 1976 presidential election proved a transformative moment in U.S. history, heralding a change in terms of how candidates run for public office and how the news media cover their campaigns. Amber Roessner's Jimmy Carter and the Birth of the Marathon Media Campaign chronicles a change in the negotiation of political image-craft and the role it played in Carter's meteoric rise to the presidency. She contends that Carter's underdog victory signaled a transition from an older form of party politics focused on issues and platforms to a newer brand of personality politics driven by the manufacture of a political image. Roessner offers a new perspective on the production and consumption of media images of the peanut farmer from Plains who became the thirty-ninth president of the United States. Carter's miraculous win transpired in part because of carefully cultivated publicity and advertising strategies that informed his official political persona as it evolved throughout the Democratic primary and general--election campaigns. To understand how media relations helped shape the first post--Watergate presidential election, Roessner examines the practices and working conditions of the community of political reporters, public relations agents, and advertising specialists associated with the Carter bid. She draws on materials from campaign files and strategic memoranda; radio and TV advertisements; news and entertainment broadcasts; newspaper and magazine coverage; and recent interviews with Carter, prominent members of his campaign staff, and over a dozen journalists who reported on the 1976 election and his presidency. With its focus on the inner workings of the bicentennial election, Jimmy Carter and the Birth of the Marathon Media Campaign offers an incisive view of the transition from the yearlong to the permanent campaign, from New Deal progressivism to New Right conservatism, from issues to soundbites, and from objective news analysis to partisan commentary.

Welcome to "The Campaign Chronicle," an exploration into the captivating world of advertising campaigns that have shaped the narrative of Indian consumerism. In these pages, we embark on a journey through the evolution of advertising, dissecting the strategies, creativity, and cultural nuances that define iconic campaigns. As the advertising landscape transforms from traditional print to the digital frontier, this book serves as a guide to understanding the psychological underpinnings of consumer choices, the role of storytelling, and the ethics governing this influential realm. Each chapter unveils a facet of advertising, from the emotional allure of campaigns to the impact of cultural sensitivity, celebrity endorsements, and the measurement metrics that define success. The heart of "The Campaign Chronicle" lies in its case studies, where we delve into the compelling narratives of brands like Amul, Cadbury, Flipkart, Maruti Suzuki, Jio, Pepsi, HDFC Bank, Dove, and Tata Motors. These stories are not just about products; they are about connections, emotions, and the art of persuasion. Beyond the narratives, this book invites you to reflect on the broader implications of advertising on society, culture, and our everyday lives. It is a celebration of creativity, innovation, and the ever-changing dynamics of an industry that continually reinvents itself. May this chronicle be both a source of knowledge and a tribute to the brilliance that advertising injects into our collective consciousness.