"The publishing industry's only complete consumer-based report integrating channel, motivation and category analysis of U.S. book buyers. Prepared by Bowker's PubTrack Consumer and Publishers Weekly."--Cover.

Publishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out or looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics and benchmark figures, features up-to-date strategies for creating new revenue streams, approaches to online marketing and sales, key concepts of e-book publishing, and provides new information about using financial information to make key management decisions. A new title P & L that incorporates e-books is provided. Over 30 highly practical forms and sample contracts are also included for up-to-the-minute advice.

A millennial examines how his generation is profoundly impacting politics, business, media, and activism They’ve been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome a deeply divided nation facing economic and environmental calamities. With eighty-million millennials (people who are today eighteen to thirty years old) coming of age and emerging as leaders, this is the largest generation in U.S. history, and, by 2020, its members will represent one out of every three adults. They are more ethnically and racially diverse than their elders and have begun their careers at a time when the recession has set back the job market. Yet they remain optimistic about their future and are deeply connected to one another. Drawing on extensive interviews with his millennial peers and compelling new research, Burstein illustrates how his generation is simultaneously shaping and being shaped by a fast-paced and fast-changing world. Part oral history, part social documentary, Fast Future reveals the impact and story of the millennial generation—in its own words.

On the surface, it seems the best time ever to be a woman in Australia. The prime minister, governor-general and the richest person are all female; women are at the forefront of almost every area of public life. Yet when Julia Gillard's misogyny speech ricocheted around the world, it clearly touched a nerve. Why? In the fiftieth Quarterly Essay, Anna Goldsworthy examines life for women after the gains made by feminism. From Facebook to 50 Shades of Grey, from Girls to gonzo porn, what are young women being told about work and equality, about sex and their bodies? Why do many reject the feminist label? And why does pop culture wink at us with storylines featuring submissive women? Unfinished Business is an original look at role models and available options in the age of social media and sexual frankness. Goldsworthy finds that progress for women has provoked a backlash from some, who wield misogyny as a weapon, whether in parliament, on talkback radio or as internet trolls. With piercing insight and sharp humour, she lays bare the dilemmas of being female today and asks how women can truly become free subjects. 'There is a charmed zone for a girl, shortly before she is ambushed by puberty. At eleven or twelve, she is usually taller than her male peers; more articulate; and more confident than she will be for years. She probably spends a lot of time in front of a screen, words and images flickering in her eyes. Facebook, Slutwalks, Lady Gaga, Girls, Mad Men, gonzo porn, Twilight, Fifty Shades of Grey. What messages are being broadcast to her, and what messages is she hearing? Are they going to make her bigger, or smaller?' Anna Goldsworthy, Unfinished Business

This is the book that market strategists have been waiting for to position themselves in global markets and take advantage of the opportunities that demographic bonuses and deficits offer to them and their products. It is also a book for teachers and students of consumer behaviour to grasp the importance of the life cycle as a framework that shapes the demand for goods and services determined by changes in social, economic and physical functioning. It gives insights into gendered consumer behaviour and cohort effects. It presents a range of views on consumer behaviour and how demographic perspectives enhance these perspectives. The book offers conceptual and analytical tools that can be used in the assessment of population characteristics as determinants of market size, composition and potential for a variety of products. It offers organising frameworks as well as empirical evidence of consumer behaviour in clusters of markets, with different rates of population growth and age distribution that affect consumers’ priorities and demand for basic and progressive commodities. The book shows commonalities as well as differences in consumer behaviour arising from different cultures and social customs. It uses analytical tools that are explained and accessible to readers with a range of competences. It is a book that can give a better understanding of consumer behaviour and market opportunities to the practitioner. It can also be used for the instruction of students in demography, consumer behaviour and marketing.

What can we learn about book consumers in an increasingly digital world? This report answers the myriad questions surrounding the transition by helping the publishing industry understand who the current American book buyer is and how their purchase behavior and attitudes toward digital and print books are changing. The 2012 Annual Review is the publishing industry's exclusive resource for consumer-based research, integrating channel, motivation and category analysis of book buyers in the U.S. Issued for the fourth year, it answers the critical who, what, where, why, and how of today's book consumer.The Annual Review explores demographic changes in the context of overall market trends culled from the Bowker Market Research consumer panel, revealing another pivotal year in the evolution of the book industry.