This book reveals the impact of wartime and austerity on British fashion and tells the story of how a spirit of patriotism and make-do-and-mend unleashed a wave of new creativity among women who were starved of high fashion by shortages and rationing. Many home dressmakers copied the high-end looks, and women involved in war work created a whole new aesthetic of less formal street wear. Fashion in the 1940s also shows how the Second World War shifted the centre of the international couture scene away from Paris, allowing British designers to influence Home Front style. Afterwards Paris fashion was re-born with Dior's extravagant New Look, while casual American trends were widely adopted by young British women and men.

Over 700 black-and-white illustrations, detailed descriptions, and prices for a vast array of upscale women's clothing and accessories — dresses, bathing suits, cloche hats, shoes, much more. Attire for men and children, too.

Originally published by Fiell Publishing Limited in 2011.

'There isn't a more comprehensive source to Twenties fashion that I can think of ... An absolute must for anyone interested in Twenties fashion or art deco' Style High Club 'A source of all the styles, colours, shapes, and silhouettes of the Golden Twenties' Vogue From the glitz and glamour of the Roaring Twenties came a fashion revolution. The 1920s is a decade synonymous with social change, reflected in its groundbreaking fashions: from the daring elegance of the 'New Woman' to never-before-seen silhouettes, the styles of the Roaring Twenties still capture the imagination a century later. Sumptuously illustrated with over 500 original photographs, sketches and prints, this extensive sourcebook documents the season-by-season fashions of the Jazz Age. Follow the evolving fashion trends and uncover a fascinating analysis of the progression from haute couture to ready-to-wear in this essential handbook for all fashion historians, students and vintage enthusiasts. Authored and edited by renowned design historian, Charlotte Fiell, this volume also contains an authoritative introduction by fashion historian Emmanuelle Dirix, as well as the biographies of the key designers and fashion houses of the period.

The 'roaring twenties' were exciting years for women's fashion. The iconic image is of the young 'flapper' dancing the night away in a sparkling dress with fringes and tassels moving to the beat of the Jazz age. But, for all women in the post-war years of the 1920s, there was a new freedom in fashion as hemlines lifted and waistlines dropped. The simplified silhouette caused a boom in home dressmaking as women with basic sewing skills used tissue paper patterns to run up a new frock in the latest style. This practical book explains the background to these years and the trends in women's fashion, before introducing a range of garments that women would typically have worn. Suzanne Rowland gives a unique and detailed account of how to make vintage 1920s clothes for women based on the dress collections at the Royal Pavilion & Museums, Brighton & Hove, and Worthing Museum and Art Gallery. Fifteen detailed projects for garments and accessories include a pair of fashionably daring beach pyjamas, the wedding dress of a bride from East Sussex, and a simple striped frock suitable for wearing at a British seaside resort. Each project includes a detailed description of the original garment with an accompanying illustration alongside photographs of the original pieces. Scaled patterns are included with a list of materials and equipment required. Step-by-step instructions and close-up photographs are given for each stage of the making process with information about the original techniques used. Superbly illustrated with 314 close-up colour photographs.

"Discusses the fashions of the 1920s, including clothing and hairstyles, trends and fads, designers, and world events that influenced the fashion"--Provided by publisher.

This work focuses on the efforts toward reforming women's dress that took place in Europe and America in the latter half of the 18th century and the first decade of the 20th century, and the types of garments adopted by women to overcome the challenges posed by fashionable dress. It considers the many advocates for reform and examines their motives, their arguments for change, and how they promoted improvements in women's fashion. Though there was no single overarching dress reform movement, it reveals similarities among the arguments posed by diverse groups of reformers, including especially the equation of reform with an ideal image of improved health. Drawing on a variety of primary and secondary sources in the USA and Europe - including the popular press, advice books for women, allopathic and alternative medical literature, and books on aesthetics, art, health, and physical education - the text makes a significant contribution to costume studies, social history, and women's studies.