In the rapidly evolving landscape of modern marketing and business operations, the integration of artificial intelligence (AI) has emerged as a transformative force across various domains. From refining customer interactions to optimizing operational efficiency, businesses are harnessing the power of AI to unlock new dimensions of innovation and effectiveness. This multifaceted integration extends into diverse realms, each contributing to a more sophisticated and nuanced approach to contemporary challenges.

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.

The IoT is the next manifestation of the Internet. The trend started by connecting computers to computers, progressed to connecting people to people, and is now moving to connect everything to everything. The movement started like a race—with a lot of fanfare, excitement, and cheering. We’re now into the work phase, and we have to figure out how to make the dream come true. The IoT will have many faces and involve many fields as it progresses. It will involve technology, design, security, legal policy, business, artificial intelligence, design, Big Data, and forensics; about any field that exists now. This is the reason for this book. There are books in each one of these fields, but the focus was always "an inch wide and a mile deep." There’s a need for a book that will introduce the IoT to non-engineers and allow them to dream of the possibilities and explore the work venues in this area. The book had to be "a mile wide and a few inches deep." The editors met this goal by engaging experts from a number of fields and asking them to come together to create an introductory IoT book. Fundamentals of Internet of Things for Non-Engineers Provides a comprehensive view of the current fundamentals and the anticipated future trends in the realm of Internet of Things from a practitioner’s point of view Brings together a variety of voices with subject matter expertise in these diverse topical areas to provide leaders, students, and lay persons with a fresh worldview of the Internet of Things and the background to succeed in related technology decision-making Enhances the reader’s experience through a review of actual applications of Internet of Things end points and devices to solve business and civic problems along with notes on lessons learned Prepares readers to embrace the Internet of Things era and address complex business, social, operational, educational, and personal systems integration questions and opportunities

In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.

This book constitutes the proceedings of the 23rd International TRIZ Future Conference on Towards AI-Aided Invention and Innovation, TFC 2023, which was held in Offenburg, Germany, during September 12–14, 2023. The event was sponsored by IFIP WG 5.4. The 43 full papers presented in this book were carefully reviewed and selected from 80 submissions. The papers are divided into the following topical sections: AI and TRIZ; sustainable development; general vision of TRIZ; TRIZ impact in society; and TRIZ case studies.