Psychology and social science practically ignored “cool” as a legitimate topic of research. While in fact, the occurrence of cool has played an important role in the historical, social and cultural development of Black people, especially some Black males. Some Black male businessmen use cool behaviors to fight against stress caused by meaningful life supporting social, economic, political, and business issues. Coolposing is a leadership strategy based on African cultural elements of communicative individuality and mysticism, emerging from influences of “cool pose.” It is a part of character, and character is the representation of one’s self in everyday life. It is a positive response by America’s Black males (and not niggas) to alienation, lynching, and loss of community grounded in the coolness of the first group of captured, yet resistant Africans, who arrived at Jamestown, Virginia in 1619. Within this book, readers will learn all about this often ignored subject, its central elements, and the nine kinds of “cool.” Coolposing proposes a major shift for the best mental, spiritual and physical health of Black males and prescribes measures for crisis intervention, as well as for preventing mental burnout.

Work It! The Black Woman's Guide to Success At Work is the no nonsense, non-sugar coated guide to what every Black woman really needs to know about the business world.

BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

The comedian chronicles his coming of age while analyzing politics & culture in this New York Times–bestselling memoir and satirical guide. If You Don't Buy This Book, You’re a Racist. Have you ever been called “too black” or “not black enough?” Have you ever befriended or worked with a black person? Have you ever heard of black people? If you answered yes to any of these questions, this book is for you. Raised by a pro-black, Pan-Afrikan single mother during the crack years of 1980s Washington, DC, and educated at Sidwell Friends School and Harvard University, Baratunde Thurston has over thirty years’ experience being black. Now, through stories of his politically inspired Nigerian name, the heroics of his hippie mother, the murder of his drug-abusing father, and other revelatory black details, he shares with readers of all colors his wisdom and expertise in how to be black. Beyond memoir, this guidebook offers practical advice on everything from “How to Be The Black Friend” to “How to Be The (Next) Black President” to “How to Celebrate Black History Month.” To provide additional perspective, Baratunde assembled an award-winning Black Panel—three black women, three black men, and one white man (Christian Lander of Stuff White People Like)—and asked them such revealing questions as “When Did You First Realize You Were Black?” and “How Black Are You?” as well as “Can You Swim?” The result is a humorous, intelligent, and audacious guide that challenges and satirizes the so-called experts, purists, and racists who purport to speak for all black people. With honest storytelling and biting wit, Baratunde plots a path not just to blackness, but one open to anyone interested in simply “how to be.” Praise for How to Be Black “Part autobiography, part stand-up routine, part contemporary political analysis, and astute all over. . . . Reading this book made me both laugh and weep with poignant recognition. . . . A hysterical, irreverent exploration of one of America’s most painful and enduring issues.” —Melissa Harris-Perry “Struggling to figure out how to be black in the 21st century? Baratunde Thurston has the perfect guide for you.” —The Root