DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

In this book, the author shares his techniques for tight, clear, easy-to-read, effective writing. The book includes tips on writing to people for whom English is not their mother tongue, how to write business proposals, articles, and manuals.

Praise and Reviews Essential guidance on communicating clearly, tightly and with style. `...Timothy Foster provides unparalleled guidance on the whole subject..` THE FORUM FOR ASSOCIATES OF THE INSTITUTE FOR INDEPENDENT BUSINESS, August 2002 IMPROVE YOUR TECHNIQUE EXPRESS YOURSELF POWERFULLY WRITE WITH STYLE MAKE A GREAT IMPRESSION Many of the people you want to reach today will do almost anything to avoid the act of reading. They look. They scan. They skip lengthy text. They allow distractions to destroy what little concentration they have. They give up before absorbing your message correctly. Combine this fact with the prevailing trend to outsourcing and self-employment, which often means those who never thought of themselves as writers must now take on that task, and you have a difficult situation. The need for excellence in written communication has never been greater, especially in today's corporations, organisations and one-man bands. Better Business Writing provides essential guidance on communicating clearly, tightly and with style. Expert author Timothy R V Foster takes you through the whole subject with helpful advice and practical checklists. He covers all the important issues, including: clarifying the audience to be reached; choosing a structure to fit the task; understanding different text styles and when to use them; creating advertisements and direct mail to get results; composing articles, speeches and scripts to inform and enthuse; making business proposals and presentations to win; producing books, manuals and brochures that work; developing effective Web sites, multimedia and e-mails.

"What is the most important attribute a freelance consultant must have? " Is it communications skills, a package of up-to-the- inute techniques, or the ability to project manage effectively? " All of these things are necessary. But I encourage you to read this book through a different lens. The most important attribute, in my world, is the ability to market oneself- products, pricing, promotion and routes to market. This book will support you on that journey." Martin Shervington, author

Have you ever embarrassed yourself by making a grammatical error in an important interview or conversation? Crisp how-to tips and techniques are presented bullet style for beginners and pros alike. Discover your strong points and areas that need attention. Learn what works and what's holding you back. Works in the boardroom as well as the bedroom for improved results.

Full of practical, proven techniques and step-by-step strategies, this informative resource teaches internet tourism businesses how to attract visitors and convert them into paying customers. With a design that allows each chapter to stand on its own, the book provides easy and immediate implementation for a variety of promotion strategies, including those geared for bed and breakfasts, campgrounds, and theme parks. By learning to utilize industry-specific internet newsgroups and mailing lists, businesses can target their customers, examine advertising techniques of their competitors, and ensure consistent visibility on the Web. Tips on updating, revisiting, and rethinking a business's online presence round out the advice, ensuring that potential and existing clients keep coming back.