101 Tips for More Profitable Catalogs
Title | 101 Tips for More Profitable Catalogs PDF eBook |
Author | Maxwell Sroge |
Publisher | Contemporary Books |
Pages | 140 |
Release | 1990 |
Genre | Business & Economics |
ISBN |
A guide to making mail-order catalogs more profitable.
Catalog Start-up Resource Guide
Title | Catalog Start-up Resource Guide PDF eBook |
Author | |
Publisher | |
Pages | 244 |
Release | 1991 |
Genre | Commercial catalogs |
ISBN |
101 Tips for More Profitable Catalogus
Title | 101 Tips for More Profitable Catalogus PDF eBook |
Author | Maxwell Sroge |
Publisher | |
Pages | |
Release | 1990 |
Genre | |
ISBN |
More 101 Best Home-based Businesses for Women
Title | More 101 Best Home-based Businesses for Women PDF eBook |
Author | Priscilla Y. Huff |
Publisher | Three Rivers Press |
Pages | 456 |
Release | 1998 |
Genre | Business & Economics |
ISBN |
This book picks up right where "101 Best Home-Based Businesses for Women" lets off--with 101 more businesses women can set up and run successfully from their own homes. These operations run the gamut from mail order to the arts, franchises to consumer services, high tech to health care.
The Complete Guide to Infomercial Marketing
Title | The Complete Guide to Infomercial Marketing PDF eBook |
Author | Timothy R. Hawthorne |
Publisher | N T C Business Books |
Pages | 344 |
Release | 1997 |
Genre | Business & Economics |
ISBN |
Examines the history, appeal, strategy, and likely future of the 30- minute advertisements, which target more than just the bored and insomniac. Provides step-by-step formulas to help determine whether or not an infomercial is the right marketing approach for a particular company's product, goals, and budget. Chapters cover topics such as identifying target audience, producing an infomercial, financial realities, and inbound telemarketing. Includes a glossary. Annotation copyrighted by Book News, Inc., Portland, OR
AMA Complete Guide to Marketing Research for Small Business
Title | AMA Complete Guide to Marketing Research for Small Business PDF eBook |
Author | Holly Edmunds |
Publisher | McGraw-Hill Companies |
Pages | 204 |
Release | 1996 |
Genre | Business & Economics |
ISBN | 9780844235844 |
For most small business owners the term "marketing research" presents a dilemma. On one hand, it can mean getting the invaluable information needed to know one's customers better and to make critical business decisions based on the best information possible. On the other hand, it can mean spending a lot of money to get results that are not very useful. "The AMA Complete Guide to Marketing Research for Small Business" solves that dilemma with 1 1 practical, easy-to-use chapters that show the non-research specialist how to conduct useful research on a limited budget. This step-by-step guide provides the basic information needed to: Define problems and research objectives clearly. Select the right research method for the problem. Design useful and usable questionnaires. Develop cost-effective mail and phone surveys. Get the most from the information you gather. Select and work profitably with outside vendors. Develop cost-conscious budgets that enable you to get the most for your investment. All this information is organized in a convenient, easy-to-use format with handy checklists and worksheets in every chapter. The final section of the book is in-depth, real-world-based case studies showing how small businesses have used the techniques presented in the book to solve their most perplexing marketing problems--quickly and inexpensively. The book ends with a handy glossary of commonly used marketing research terms.
AMA Complete Guide to Strategic Planning for Small Business
Title | AMA Complete Guide to Strategic Planning for Small Business PDF eBook |
Author | Kenneth Joseph Cook |
Publisher | N T C Business Books |
Pages | 184 |
Release | 1994 |
Genre | Business & Economics |
ISBN |
The AMA Complete Guide to Strategic Planning for Small Business is the one practical guide you'll need to plan for the growth and profitability of your business. In 192 easy-to-read pages the Guide shows you how to develop vision for your company; articulate your vision in a clear, easy-to-understand but comprehensive strategic plan; implement your plan through sound tactics and action programs; ensure support for your plan by communicating it clearly to everyone in your organization, and measure your success and control the entire process by getting the proper feedback. Every chapter includes samples, exhibits, guidelines, checklists, action points, and worksheets to make this the first truly practical guide to strategic planning. Strategic planning - possibly the two words most feared by owners of small businesses because they conjure up visions of endless paperwork, pointless meetings, and non-productive bureaucracy. But proper planning - defining your organization's mission, articulating it clearly to everyone on the organization team, and implementing it in a methodical, common-sense manner - is the key to success in today's competitive business environment. And now that success can be yours with the AMA Complete Guide to Strategic Planning for Small Business.