When measured against the total population, the idea of 100 more clients is barely a blip on the radar screen of the industry. That said, most of our lives and businesses would be significantly altered if we were able to capture just 100 more haircut clients than we currently have. One hundred new clients will not happen with one new client every day. Achieving a growth number like that will take some time, and it will take hard work. Growth of this type will build like a snowball rolling downhill.Building a clientele is a journey, not a single event or action. There are steps to take and processes to follow. This book is intended to be your guide book for this adventure.

Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.

Poems that recall the senseless loss of life and of innocence in Rwanda.

Ivan Zoot shares a 365 day program in how to become a $100,000 haircutter. Everything you need to know is right here in an easy-to-use format.

A teen girl suffers from progeria, a rare disease that causes her to age rapidly. This is the story of three unlikely friends learning to live life to its fullest before ultimately letting it go.

Some events that transform a nation are frozen in time. Others pass with little public awareness, and we only appreciate their momentous nature long after they occur. Regardless, these events are few and—almost always—far between. But in 1969, four such events took place within the span of only 100 days. In this book, cultural historian Harlan Lebo looks back at the first moon landing, the Manson family murders, Woodstock, and the birth of the Internet to tell the story of how each event shaped the nation and how we perceive ourselves. Loaded with captivating anecdotes and insights based on extensive interviews with eyewitnesses and participants, to provide historical insight and contemporary context, 100 Days will fascinate readers who seek a deeper appreciation of how four seemingly unrelated events shaped America’s emergence as the nation we have become.

Get well soon just won’t cut it in this quirky and poignant debut novel about a girl, her depression, and an aggressive amount of baked goods, as she struggles to simply stay afloat. Every other senior at Coral Cove High School might be mapping out every facet of their future this summer, but not Molly Byrne. She just wants to spend time (and maybe the rest of her life) watching Golden Girls reruns and hanging out with her cute coworker at FishTopia. Some days, they are the only things that get her out of bed. You see, for the past year, Molly’s been struggling with depression, and crushing on her therapist isn’t helping. But then again, neither is her mom, who is convinced that baking the perfect cake will cure her—as if icing alone can magically make her rejoin the swim team of care about the SATs. So when Molly finds out FishTopia is turning into a lame country diner, her already crummy life starts to fall even more out of her control, and soon she has to figure out what—if anything—is worth fighting for.