Selling is crucial to the very survival of any company. This book contains 100 great sales ideas, extracted from the world’s best companies, to help anyone improve their sales and their careers.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each idea is succinctly described and is followed by advice on how such an idea can be applied to the reader’s own business situation. A simple but potentially powerful book for anyone seeking new inspiration and that essential ingredient for success.

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

At last, the secrets of the real sales wizards are revealed in this inspirational book. Here are 100 failsafe tips, techniques and ideas for driving your sales up and up and smashing your targets. The ideas are drawn from sales masters from a variety of backgrounds and sectors, providing a heady mix of the best up-to-date and original sales tactics. Series was previously exclusive to WH Smiths – very successful selling x copies – now available throughout trade and direct channels. Practical and fun to use – simple and unique format. Great advice mixed with a dash of irreverance.

Companies that fail to innovate will, like prehistoric dinosaurs, eventually disapper from the face of the earth. This book contains 100 great innovation ideas, extracted from the world’s best companies.Ideas provide the fuel for individuals and companies to create value and success. Indeed the power of ideas can even exceed the power of money. One simple idea can be the catalyst to move markets, inspire colleagues and employees, and capture the hearts and imaginations of customers. This book can be that very catalyst. Each innovation idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide for a leader or a developing leader to make a step change in their effectiveness. The book addresses the question 'What is the step change I need to make to be leading well at the next level?'. Author Dr Peter Shaw, who has written several other titles in this series, distils 100 learning points from his vast experience of over 40 years in business and government, and conveys them in a highly personable, easy-to-read style. This book is divided into 10 sections: Why, What, Who, How, When, Which, Were, Be, Become and Know. These ideas will equip anyone who leads a team with the necessary knowledge to guide, manage, motivate and counsel staff under their charge. In the Who section, for example, learning points include cultivating your champions, drawing on coaches who understand you, recognising your allies, building peer support and finding a mentor. The author has included inspiring case-studies drawn from successful leaders and how they have managed to build a team of confident and competent staff that functions as a cohesive and successful unit. 100 Great Leading Well Ideas is an invaluable companion for anyone who manages a team of staff

The good manager will bring the best out of his team. A crucial skill is to be able to use a coaching approach effectively to draw out the experience and capabilities of those working for you and with you. In a fast-moving world coaching skills are an essential pre-requisite of good leadership and management. The manager who brings the best out of their people will use a range of coaching approaches and focus their use on times when their staff face transition or need to step up to new challenges and demands. The first section of the book looks at developing coaching skills. It looks at the approach, the practicalities, the coaching relationship and your own learning. The second half looks at ten different contexts where coaching skills can be applied to good effect. The manager who coaches well is able to conserve their mental, emotional and physical energy so it can be deployed when it can be at its most effective. Developing coaching skills often sits alongside an individual becoming increasingly focused in understanding where they can make a distinctive contribution. Bringing out the best in others will enable you to bring out the best in yourself as it becomes clearer, ‘what is it only I can do to ensure the success of a particular enterprise?’ This book is written for managers at any level, in any organisation, in any country. Peter Shaw works with individuals, teams and groups to help them grow their strengths and tackle demanding issues confidently. He has held a wide range of Board posts covering finance, personnel, policy, communications and delivery and had previously worked in five UK Government departments (Treasury, Education, Employment, Environment and Transport). He is the author of a sequence of influential leadership books and a Visiting Professor at Newcastle University Business School. He is also author of 100 Great Personal Impact Ideas in the same series.

In this latest addition to the highly successful 100 Great Ideas series, readers will find a comprehensive guide to overcoming one of the most frequently felt emotions at work today: frustration. Frustration comes in many forms and from many sources—bosses, colleagues, staff, clients, and not to forget, oneself. If left to fester, frustration can quickly impair a person’s ability to work and to lead, and potentially hijack the performance of the entire team and organisation. 100 Great Leading Through Frustration Ideas provides a practical framework for leading yourself and others through frustration. Starting from a simple 5-step plan—Understand, Plan, Act, Observe and Reframe—this wise and wide-ranging guide shows you how to address your frustrations in a fresh and constructive way, and use them as a springboard to new breakthroughs. Author Dr Peter Shaw, who has written three other titles in this series, distils 100 learning points from his vast experience in business and movernment, and conveys them in a highly personable, easy-to-read style.