An entertaining and illuminating collection of 100 surprising connections between math and the arts. At first glance, the worlds of math and the arts might not seem like comfortable neighbors. But as mathematician John D. Barrow points out, they have a strong and natural affinity—after all, math is the study of all patterns, and the world of the arts is rich with pattern. Barrow whisks us through 100 thought-provoking and often whimsical intersections between math and many arts, from the golden ratios of Mondrian’s rectangles and the curious fractal-like nature of Pollock’s drip paintings to ballerinas’ gravity-defying leaps and the next generation of monkeys on typewriters tackling Shakespeare. For those of us with our feet planted more firmly on the ground, Barrow also wields everyday equations to reveal how many guards are needed in an art gallery or where you should stand to look at sculptures. From music and drama to literature and the visual arts, Barrow’s witty and accessible observations are sure to spark the imaginations of math nerds and art aficionados alike.

"Barrow's wonderfully informative book should charm both lovers and haters of mathematics."-Sheldon Lee Glashow, winner of the Nobel Prize in Physics --

“Where else does math become a romp, full of entertaining tricks and turns?”—Bryce Christensen, Booklist Have you ever considered why you always get stuck in the longest line? Why two’s company but three’s a crowd? Or why there are six degrees of separation instead of seven? In this hugely informative and endlessly entertaining book, John D. Barrow takes the most baffling of everyday phenomena and—with simple math, lucid explanations, and illustrations—explains why they work the way they do. His witty, crystal-clear answers shed light on the dark and shadowy corners of the physical world we all think we understand so well.

"Where are we ever going to use this?" Every high school math student has asked this question. Often teachers themselves aren't sure how to respond. One answer is that higher mathematics learned in high school will be essential to learning yet more at the college level. A more satisfactory answer calls for an awareness of how math is applied in many specific areas. Written primarily for teachers, this book presents hundreds of practical applications for mathematics--from baseball statistics to the theory of relativity--that can be understood by anyone with a knowledge of high school algebra, geometry and trigonometry.

COMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimize their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement through their website, and boost profitability. Neuro Design emphasizes the importance of understanding consumers' non-conscious reactions to design and how brands can use them to improve performance, and increase the credibility and persuasiveness of their content. Including practical methods such as neuro-research for testing websites, plus real world case studies from P&G, Coca-Cola, Google and neuroscientific advertising for Nielson, this is the essential handbook for any marketer looking to improve engagement with their creative graphic content. Also covering visuospatial resonance, banner blindness, visual saliency, the Gestalt Psychology Model, the halo effect and much more, Neuro Design will equip any marketer with the design techniques they need to engage with consumers. Online resources include web links to inspiring reading, and further website resources.

This stimulating volume offers a broad collection of the principles of geometry and trigonometry, and contains colorful diagrams to bring mathematical principles to life. Subjects are enriched by references to famous mathematicians and their ideas, and the stories are presented in a very comprehensible way. Readers investigate the relationships of points, lines, surfaces, and solids. They study a wealth of facts about figures and, above all, methods to prove the facts. They learn about triangle measure for circular motion, sine, and trigonometric functions that are applied to right triangles.

This book explores the many disciplinary and theoretical links between language, linguistics, and mathematics. It examines trends in linguistics, such as structuralism, conceptual metaphor theory, and other relevant theories, to show that language and mathematics have a similar structure, but differential functions, even though one without the other would not exist.