Two-Color Graphics is the latest installment in Rockport's series that includes Minimal Graphics, Touch Graphics, Large Graphics, Small Graphics, and Color Graphics. Two-color graphics offer a range of effects from somber and elegant to edgy and bold. More importantly, they're inexpensive to print, which perhaps explains why two-color printing is so widely used. Despite its popularity, however, two-color printing has a stigma of looking cheap compared to four-color pieces. This book puts that myth to rest by showing how dynamic effects can be achieved with simple, inexpensive two-color printing. Besides its simplicity, it has a style all its own, which can convey sophistication, elegance, and integrity. Included is a "color finder" section designed to show readers a variety of color combinations for various projects. Each featured project is also shown in thumbnail size in 15 to 20 different two-color combinations.

This book showcases the world's most imaginative use of limited colors in graphic design.

Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design. With this book, designers will: —Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order —See how known pairings and selection methods can be used in real-world projects —Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations —Realize the basic tenets of color theory as it is broken down into clear and actionable directives —Uncover tips and techniques for using color in client-based design work Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!

Annotation This workbook allows readers to explore colour through the language of the professionals. It supplies tips on how to talk to clients and use colour in presentations along with historical and cultural meanings and colour theory.