Advice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.

Create a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.

This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut­ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.

"YouTube Marketing Mastery," we delve into the dynamic world of YouTube marketing to equip you with the knowledge and strategies needed to thrive in today's digital realm. This eBook offers a comprehensive guide, designed to empower individuals and businesses to harness the immense potential of YouTube for effective brand promotion, engagement, and growth. Key Points: 1. Understanding YouTube as a Marketing Platform: Delve into the foundations of YouTube, exploring its reach, demographics, and unique features that make it a potent marketing tool. 2. Creating Engaging Content: Learn the art of crafting compelling videos that captivate your audience, drive traffic, and encourage meaningful interactions. 3. Optimizing Your Channel and Videos: Discover essential techniques to optimize your YouTube channel and videos for search engines (SEO) to enhance visibility and attract a broader audience. 4. Leveraging YouTube Analytics: Grasp the significance of data-driven decisions by exploring YouTube analytics, enabling you to refine your content strategy for better results. 5. Monetization Strategies: Uncover various monetization options available on YouTube, including ad revenue, sponsorships, merchandise shelf, and memberships, to generate sustainable income. 6. Building a Community and Fostering Engagement: Explore strategies to cultivate a loyal subscriber base, enhance engagement, and nurture a thriving community around your brand. 7. Advertising and Promotion on YouTube: Delve into effective advertising strategies, from Google Ads to influencer collaborations, to expand your reach and maximize your marketing efforts. 8. Navigating Legal and Copyright Considerations: Understand the legal aspects and copyright policies associated with YouTube marketing, ensuring compliance and safeguarding your brand. 9. Trends and Future of YouTube Marketing: Stay ahead of the curve by exploring emerging trends and anticipating the future landscape of YouTube marketing. Whether you're a budding content creator, a business owner, or a marketing professional, "YouTube Marketing Mastery" provides a roadmap to unlock the immense potential of YouTube, empowering you to build a successful online presence and achieve your marketing objectives.