Your Digital Personality is the pool of digital information available to anyone with the right access, tools and motivation to find it. Increasingly it is the first impression that you make upon others, and first impressions are important.---- This book explores the growth of this phenomenon. It identifies the ways that businesses and ordinary people are creating, using, sharing and storing increasing amounts of personal information.---- It explains how business tools are emerging to link our Digital Personalities together to create comprehensive views of each of us---- Your information legally belongs to the businesses that hold it. They can manipulate, use, trade and store endless amounts of it and yet we currently have limited legal rights to challenge this situation. The book explores how to rebalance this inequality.---- The key message is that privacy will soon become impossible and if we want to control of our first impressions, we must learn to manage our own Digital Personalities.

This book delves into the very core of our digital existence, unearthing the essence of a digital persona. It's a realm where authenticity meets multiplicity, as we decipher the nuanced art of crafting and managing our online identities. We confront issues of privacy and ethics, exploring the profound impact of our digital footprints on our lives and society. The integration of AI paves the way for an intriguing future, with predictions that challenge our understanding of self in the digital age. Welcome to a world where your digital personality is more than just data; it's a reflection of who you are and who you can be. The main goal of this book is to enable more seamless and natural human–computer interaction. This will provide better personalized experience. Further, this will influence the performance of the user, wherein they will have the support of the machines to achieve their tasks in the most efficient way. This book is the first of a kind in introducing Digital Personality. It provides an overview of the character dimensions and how state-of-the-art technologies would accommodate such a research field. It includes novel representation of character from various perspectives. It also provides instances of applications of this emerging research field.

A computer that imbibes human characteristics is considered to have a digital personality. The character is akin to real-life human with his/her distinguishing characteristics such as history, morality, beliefs, abilities, looks, and sociocultural embeddings. It also contains stable personality characteristics; fluctuating emotional, cognitive, SOAR technology, and motivational states. Digital Personality focuses on the creation of systems and interfaces that can observe, sense, predict, adapt to, affect, comprehend, or simulate the following: character based on behavior and situation, behavior based on character and situation, or situation based on character and behavior. Character sensing and profiling, character-aware adaptive systems, and artificial characters are the three primary subfields in digital personality. Digital Personality has attracted the interest of academics from a wide range of disciplines, including psychology, human-computer interaction, and character modeling. It is expected to expand quickly as technology and computer systems become more and more intertwined into our daily lives. Digital Personality is expected to draw at least as much attention as Affective Computing. The goal of affective computing is to enable computers to comprehend both spoken and nonverbal messages from people, use implicit body language, gaze, speech tones, and facial expressions, etc. to infer the emotional state and then reply appropriately or even show affect through interaction modalities. More natural and seamless human-computer connection would be the larger objective. Users will benefit from a more individualized experience as a result. Additionally, this will affect how well the user performs since they will have the assistance of the robots to do their jobs quickly and effectively. This book provides an overview of the character dimensions and how technology is aiding this area of study. It offers a fresh portrayal of character from several angles. It also discusses the applications of this new field of study.

Personality: Theories and Applications by Eric Shiraev presents a comprehensive and engaging exploration of the interdisciplinary and cross-cultural study of personality. The new Second Edition incorporates the latest findings from the fields of behavioral economics and neuroscience while offering expanded coverage of contemporary issues.

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn't just another design theory book – it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. - Explains the relationship between emotions and product personalities - Details the most important dimensions of a product's personality - Examines models for understanding users' relationships with products - Explores how to intentionally design product personalities - Provides extensive examples from the worlds of product, web and application design - Includes a simple and effective model for creating more emotional designs

This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. The field of marketing has seen an evolution in how brands communicate with consumers, how consumers communicate with brands, and how consumers communicate with one another. Digital technologies such as mobile phones, the internet, social media, and email contribute to what is known as the digital marketing landscape. Digital marketing offers unique ways to meet consumers where they are, engage with potential and existing consumers, capture the voice of the consumer; allow consumers to be part of a brand narrative. This book is geared towards both students and professionals looking to explore the interconnectedness of digital technologies for marketing and branding purposes. This book offers an overview of the digital marketing landscape and how the various elements of digital can work synergistically. When the power of an integrated digital strategy is optimized, both consumers and brands benefit. The Digital Marketing Landscape serves as a practical guide for both students and professionals in a variety of settings. Readers will become familiar with terminology, understand how the different areas of digital marketing connect and work together, and gain the knowledge needed to generate valuable and actionable managerial insights for more informed decision-making.

Discusses such electronic privacy concerns as what privacy is, how it relates to individuals, laws and regulations, identity theft, monitoring devices, and how to protect Internet transactions.