Independent musicians in 2012 find themselves more confused than ever before and finding good information can be a challenge. This guide gives information on advocating and presenting the right product to the world, timing a release properly, promoting music blogs and publications with a personal touch, outsourcing and freelancing, and thinking outside of the box.

"Your Band Is A Virus - Behind-The-Scenes And Viral Marketing For The Independent Musician" is the essential, bestselling music marketing guide that uses straight forward language and actionable advice to cover highly effective DIY promotional strategies. Many of them are marketing tips and resources you won't find in any book by the Industry Moguls (how to use micro-job sites to your advantage, how to use viral contest apps like Wildfire, how to get ahead of the line and generate reviews). Independent musicians in 2012 find themselves more confused than ever before, and finding good information can be a challenge. "Your Band Is A Virus - Behind-the-Scenes & Viral Marketing for the Independent Musician" suggests a neutral and clear perspective, rather than feeding any industry illusions of jumping from the jamspace to Rolling Stone. Advocating presenting the right product to the world, timing a release properly, promoting to music blogs and publications with a personal touch, thinking outside the box, and building on every success, "Your Band Is A Virus" presents a very human, actionable and rational approach to music marketing coming from James Moore, an independent promoter who has tried all the tactics himself, and writes in a humorous and conversational tone. This updated edition features an informative and revealing exclusive interview with legendary record producer Stuart Epps (Led Zeppelin, Elton John). "Bottom Line: This book can really change your life." - Indie Music Digest "The beauty of this book is that Mr. Moore covers topics that will be hard to find anywhere else and also the style of writing is very easy to read and follow. This book can help Indie artists & bands gain major exposure all on their own." - Jimmy Rae, SKOPE Magazine "Your Band Is A Virus" is jam packed with tips of the trade and is a viral marketing guide to success. - Muzicnotez.com "Although James Moore may be perceived as my competition in the business, I proudly support this book and believe it has much to offer all artists. "Your Band Is A Virus" doesn't spread itself too thin by venturing into areas of the business such as touring or seeking out management. Its main goal is to empower artists by giving them simple, actionable steps that they can implement as they read." - Laurena Marrone, Grit PR "In the past, I myself have spent many years promoting in the music industry working with various record labels, primarily Universal Records South doing New Media marketing. I worked with CMT, AOL, and MTV to name a few - and the same unique marketing tactics I used to promote these signed musicians are covered in this e-publication holding nothing back! If you want to be signed, to have your name in lights, and to get your music recognized by the right people then "YOUR BAND IS A VIRUS" is a must read for any musician or band who is hungry for exposure." - Jake A. Wheat, Street Blast Media

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Read Julie Klausner's posts on the Penguin Blog In the tradition of Cynthia Heimel and Chelsea Handler, and with the boisterous iconoclasm of Amy Sedaris, Julie Klausner's candid and funny debut I Don't Care About Your Band sheds light on the humiliations we endure to find love--and the lessons that can be culled from the wreckage. I Don't Care About Your Band posits that lately the worst guys to date are the ones who seem sensitive. It's the jerks in nice guy clothing, not the players in Ed Hardy, who break the hearts of modern girls who grew up in the shadow of feminism, thinking they could have everything, but end up compromising constantly. The cowards, the kidults, the critics, and the contenders: these are the stars of Klausner's memoir about how hard it is to find a man--good or otherwise--when you're a cynical grown-up exiled in the dregs of Guyville. Off the popularity of her New York Times "Modern Love" piece about getting the brush-off from an indie rock musician, I Don't care About Your Band is marbled with the wry strains of Julie Klausner's precocious curmudgeonry and brimming with truths that anyone who's ever been on a date will relate to. Klausner is an expert at landing herself waist-deep in crazy, time and time again, in part because her experience as a comedy writer (Best Week Ever, TV Funhouse on SNL) and sketch comedian from NYC's Upright Citizens Brigade fuels her philosophy of how any scene should unfold, which is, "What? That sounds crazy? Okay, I'll do it." I Don't Care About Your Band charts a distinctly human journey of a strong-willed but vulnerable protagonist who loves men like it's her job, but who's done with guys who know more about love songs than love. Klausner's is a new outlook on dating in a time of pop culture obsession, and she spent her 20's doing personal field research to back up her philosophies. This is the girl's version of High Fidelity. By turns explicit, funny and moving, Klausner's debut shows the evolution of a young woman who endured myriad encounters with the wrong guys, to emerge with real- world wisdom on matters of the heart. I Don't Care About Your Band is Julie Klausner's manifesto, and every one of us can relate.

Revised and updated with new concepts, case studies, and laboratory exercises, Plant Pathology Concepts and Laboratory Exercises, Second Edition supplies highly detailed and accurate information in a well-organized and accessible format. New additions to the second edition include five new topic and exercise chapters on soilborne pathogens, molecular tools, biocontrol, and plant-fungal interactions, information on in vitro pathology, an appendix on plant pathology careers, and how to use and care for the microscope. An accompanying cd-rom contains figures from the text as well as supplemental full-color photos and PowerPoint slides. Unique Learning Tools Retaining the informal style of the previous edition, this volume begins each topic with a concept box to highlight important ideas. Several laboratory exercises support each topic and cater to a wide range of skill sets from basic to complex. Procedure boxes for the experimental exercises give detailed outlines and comments on the experiments, step by step instruction, anticipated results, and thought provoking questions. Case studies of specific diseases and processes are presented as a bulleted list supplying essential information at a glance. Comprehensive Coverage Divided into six primary parts, this valuable reference introduces basic concepts of plant pathology with historical perspectives, fundamental ideas of disease, and disease relationships with the environment. It details various disease-causing organisms including viruses, prokaryotic organisms, plant parasitic nematodes, fungi, plant parasitic seed plants, and other biotic and abiotic diseases. Exploring various plant-pathogen interactions including treatments of molecular attack strategies, extracellular enzymes, host defenses, and disruption of plant function, the book presents the basic ideas of epidemiology, control strategies, and disease diagnosis.

The Music Industry Handbook, Second edition is an expert resource and guide for all those seeking an authoritative and user-friendly overview of the music industry today. The new edition includes coverage of the latest developments in music streaming, including new business models created by the streaming service sector. There is also expanded exploration of the music industry in different regions of the UK and in other areas of Europe, and coverage of new debates within the music industry, including the impact of copyright extensions on the UK music industry and the business protocols involved when music is used in film and advertising. The Music Industry Handbook, Second edition also includes: in-depth explorations of different elements of the music industry, including the live music sector, the recording industry and the classical music business analysis of business practices across all areas of the industry, including publishing, synchronisation and trading in the music industry profiles presenting interviews with key figures workings in the music industry detailed further reading for each chapter and a glossary of essential music industry terms.