The hidden patterns behind the way we make decisions Several recent books, from Blink to Freakonomics to Predictably Irrational, have examined how people make choices. But none explain why different people have such different styles of decision making—and why those styles seem consistent across many contexts. For instance, why is a gambler always a gambler, whether at work, on the highway, or in a voting booth? Scott de Marchi and James T. Hamilton present a new theory about how we decide, based on an extensive survey of more than thirty thousand subjects. They show that each of us possesses six core traits that shape every decision, from what to have for lunch to where to invest. We go with “the usual” way of deciding whenever there’s a trade-off between current and future happiness, when facing the risk of a bad outcome, or when a choice might hurt other people. We’re also consistent about how much information we want and how much we care about the opinions of others. Readers can determine their own decision-making profile with a test in the book. Once they understand the six core traits, they’ll have a big advantage in their marketing campaigns, management strategies, investments, and many other contexts.

** OVER 2 MILLION YOU CHOOSE BOOKS SOLD ** Imagine you could go anywhere, meet anyone and do anything. Where would you live? Where would you sleep? Who would be your friends? What games would you play? Go on . . . you choose! With the help of Nick Sharratt's wonderfully detailed illustrations, Pippa Goodhart explores a whole range of scenarios where choosing is made fun! This is a timeless classic which children will love to return to again and again - and there's something new to find on every read! Also available: You Choose Your Dreams You Choose in Space You Choose Fairy Tales

The secret to winning at life is one good choice at a time. Are you frustrated with your job, career, or relationships? Are you unsure if what you are doing right now in your life is the right thing? In this revolutionary new book, success and motivation expert Tom Ziglar shares the good news that you can change and that, in fact, you can win at life. Choose to Win shows you how to achieve massive change without massive upset. It all starts with identifying your why, which reveals the how that opens multiple doors of what. His revolutionary plan guides you through making one small choice at a time through a sequence of easy-to-follow steps in seven key areas: mental, spiritual, physical, family, finance, personal, and career. Ziglar also helps you identify the life-killing, unhealthy habits that cause misery, dissatisfaction, and lack of success—and, more importantly, how to implement positive habits through the trinity of transformation: desire, hope, and grit. The result is a more productive, more fulfilling, and more meaningful life. You can take control of your destiny and leave the lasting legacy you've dreamed about and deserve. You simply need to choose to do so.

** OVER 2 MILLION YOU CHOOSE BOOKS SOLD ** Make up your very own fairy tale adventure where YOU CHOOSE what happens next! Which fairy tale hero would you like to be today? Where will you go on your fairy tale quest? And what fairy tale baddy would you least like to meet? The possibilities are infinite in this captivating creative toolkit which will inspire children from three up to make their own stories again and again. A magical sequel to YOU CHOOSE, YOU CHOOSE YOUR DREAMS and YOU CHOOSE IN SPACE - it's spell-binding!

Identifies seven personality types that share a common quality of having numerous unrelated interests, explaining how to prioritize and pursue multiple goals simultaneously in order to enjoy a successful and varied life.

"Together we're creating something magical."--Page 4 of cover

This is a new Puffin edition of the bestselling Just Imagine; a companion to the picture book classic You Choose. What would it be like to be as little as a mouse; or as big as a house. Imagine exploring the depths of the ocean, travelling into the past or the future - You Chooseyour own wild and wonderful adventure! This highly inventive and interactive book allows children tell their own stories, combining new elements each time. An incredible spur to the imagination and creativity, building confidence in storytelling. Nick Sharratt's intricately detailed, funny illustrations ensure there are details to discover read after read.