How many more students would you like in your yoga classes? In The Business of Yoga the world's leading sales trainer for the health and fitness industry teams up with an experienced and successful yoga instructor who is also the former owner of an award winning ad agency to show you exactly how to use modern marketing concepts and tools to get more students and enjoy more profits from your studio or as an individual instructor. DISCOVER * Tons of ways to fill your classes with new students ' * How to create dozens of new profit centers within your studio or practice * Key steps to building long term students * How to stop worrying about the competition * The secrets for preventing low revenue periods & maximizing income year round Whether you're a studio owner who wants to take your yoga business to the next level, a yoga instructor who is finding it challenging to make ends meet, or just getting started with your career in the yoga business you will find this book to be transformational! You'll get the exact information, marketing methods and tools need to become successful doing what you love most - teaching yoga!

Whether you’re looking for personal, financial, or career support, this carefully curated guidebook will help you get your life on track and prepared to reach all your goals. The premise is simple: A person's ideal life, especially their career, can be carefully conceived and crafted. Based on Dr. Rao's popular course "Creativity and Personal Mastery" at Columbia University's Graduate School of Business, this book offers a series of readings, exercises, and lessons drawn from both spiritual and commercial situations that enable you to reconstruct and improve your professional world. This transformation will turn your life around and help you become exponentially more effective in your chosen career, and thereby flourish in all aspects of your life. Whether you are questioning the value of money or the core values of your life, this book is a powerful tool that will help you to "discover the purpose that can suffuse your life and bring stars to your eyes."

Yoga professionals and their heart leading businesses are at RISK. Find out how to fix this problem in this fun and easy to read book about business law basics for yoga professionals and yoga business owners. Yoga and the Law - seems like an oxymoron, right? That was probably the case until a yoga teacher and lawyer started a Yoga Law practice and witnessed first hand how badly yoga professionals were in need of working with a compassionate and heart-leading lawyer. Everyone was making the same mistakes and no one understood why! By sharing first-hand stories of his client's wins and lessons, readers will learn the essential information of how their business interacts with the law and what easy steps are required to protect and grow their business professionally and properly.

Could you use a good laugh? This definitive guide by the founder of the worldwide laughter yoga movement will show you how to giggle your way to good health! Bring laughter into your life at any time of day--no special equipment needed, no new wardrobe, no expensive classes, not even a sense of humor! Laughter yoga is all about voluntary laughter--how you can learn to laugh even in the absence of humorous stimuli, and reap the extraordinary, scientifically proven benefits, which include stress reduction, pain relief, weight loss, heightened immunity, and, especially, enhanced mood: If you act happy, you'll become happy--your body can't tell the difference! Children laugh more than 300 times a day, adults fewer than fifteen. But it's easy to start laughing again. The exercises in this book combine voluntary laughter with yogic breathing to give you a full body-mind workout. And it turns out that laughter is the fastest way to reduce stress and the best kind of cardio: Ten minutes of hearty laughter is equal to thirty minutes on the rowing machine. With Laughter Yoga, join the growing worldwide movement and discover how laughter really is the best medicine. A PENGUIN LIFE TITLE

LEARN HOW TO DOUBLE YOUR FLEXIBILITY IN 28 DAYS. Finally... a definitive guide to maximum flexibility in just 15 minutes per day! The YOGABODY Handbook is a practical, plain English guide to achieving a bendy body safely and quickly. Written by a former office worker turn yoga teacher, Lucas Rockwood, this book is a healthy living manifesto and illustrated stretching guide all thrown into one. This is NOT for the esoteric or New Age types. It's all about getting results. Here's what you'll find: *The truth about food and flexibility *A dead-simple, 5-day stretching routine *Illustrations, photos, quotations, and step-by-step instructions *A no-nonsense guide to achieving radiant health now

Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world