In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and

In the aftermath of the 1910 Mexican Revolution, Mexican and U.S. political leaders, business executives, and ordinary citizens shaped modern Mexico by making industrial capitalism the key to upward mobility into the middle class, material prosperity, and a new form of democracy--consumer democracy. Julio Moreno describes how Mexico's industrial capitalism between 1920 and 1950 shaped the country's national identity, contributed to Mexico's emergence as a modern nation-state, and transformed U.S.-Mexican relations. According to Moreno, government programs and incentives were central to legitimizing the postrevolutionary government as well as encouraging commercial growth. Moreover, Mexican nationalism and revolutionary rhetoric gave Mexicans the leverage to set the terms for U.S. businesses and diplomats anxious to court Mexico in the midst of the dual crises of the Great Depression and World War II. Diplomats like Nelson Rockefeller and corporations like Sears Roebuck achieved success by embracing Mexican culture in their marketing and diplomatic pitches, while those who disregarded Mexican traditions were slow to earn profits. Moreno also reveals how the rapid growth of industrial capitalism, urban economic displacement, and unease caused by World War II and its aftermath unleashed feelings of spiritual and moral decay among Mexicans that led to an antimodernist backlash by the end of the 1940s.

Yankee Don't Go Home!: Mexican Nationalism, American Business Culture, and the Shaping of Modern Mexico, 1920-1950

Yankee Go Home? traces the winding course of this feeling over two centuries - from the United Empire Loyalists who fled north to escape unbridled republicanism, through the early twentieth century when the barons of business were determined to keep out U.S. competition, to the post-war period when Canadian nationalists took up the cry. Granatstein maintains that what began as a justifiable fear of invasion eventually became a tool of the economic and political elites bent on preserving their power. At first, anti-Americanism was largely the Tory way of keeping pro-British attitudes uppermost in the minds of Canadians. Later, with the right wing embracing the free-trade deal, it became the most important weapon of the nationalist left. Today, anti-Americanism is weaker than ever before. And what of the future?

Contrary to popular legend, every dog does not have his day. Some dogs-i.e., musicians, actors, foodstuffs, sitcoms, beverages, albums, and movies-are perennially overlooked. This book will change all that. Using a highly scientific, unabashedly subjective, yet uncannily accurate formula, the brilliant comedic minds behind Yankee Pot Roast can help you determine with absolute confidence whether something or someone is underrated (George Harrison) or not (Paul McCartney). Book jacket.

Moving South? Feeling a little out of place? Craving pizza from home and faking a passion for sweet tea? Not generating much Southern hospitality? Wondering if you'll ever fit in? Well, honey, here's your complete guide to living in Dixie, providing migrating Yanks with tips on living, eating, greeting, driving, walking, talking, and what food to bring to a funeral. From his 'n' her Southern Hair Dos (and Don'ts) to The A to Z Dixie Dictionary, Suddenly Southern includes everything you need to know about living south of the Mason-Dixon Line, including: Recipes that range from mint juleps and hoppin' john to recipes for disaster "Know Your Bugs by Their Mugs," a handy identification chart 10 ways to say, "Now that's ugly" in Dixie How to walk from the store to the car without dying, a Fun-in-the-Sun Survival Kit 100 Southern Things Worth the Trip From Southern tailgate food (deviled eggs and cheese straws) to minding your BBQs, from pronouncing pecan to knowing when your cat's a true Southerner, from knowing when you're fittin' in to knowing when you're not, this is the ideal guide for anyone moving, planning a move, or just plain ol' interested in this fascinating American region. With this book on your shelf, they'll never be able to say "Yankee, go home" again.