Provides tips for the novice on writing effective, persuasive grant proposals for non-profit organizations, and discusses researching donors, communicating the organization's needs, and editing drafts.

Filled with tips and survival skills from writers and fund-raising officers at nonprofits of all sizes, Writing for a Good Cause is the first book to explain how to use words well to win your cause the money it needs. Whether you work for a storefront social action agency or a leading university, the authors' knowledgeable, practical advice will help you: Write the perfect proposal—from the initial research and interviews to the final product Draft, revise, and polish a "beguiling, exciting, can't-put-it-down and surely can't-turn-it-down" request for funds Create case statements and other big money materials—also write, design, and print newsletters, and use the World Wide Web effectively Survive last-minute proposals and other crises—with the Down-and-Dirty Proposal Kit! Writing for a Good Cause provides everything fund raisers, volunteers, staff writers, freelancers, and program directors need to know to win funds from individual, foundation, and corporate donors.

“For many volunteers, fundraising is a necessary evil, a dirty F-word that compels them to have uncomfortable conversations with their families and friends . . .” Through her work with countless female philanthropists, Diane Lebson discovered that there was no definitive guide volunteers and activists could turn to for guidance in navigating the day-to-day activities associated with doing good in the world—so she wrote one. Leveraging the skills and experiences she cultivated over more than twenty-five years as a nonprofit executive, board member, and consultant, For A Good Cause offers practical tips on how to “do” philanthropy. In chapters divided up by specific activities—such as serving on a board, advocating for a cause, starting your own philanthropic venture, becoming a fearless fundraiser, and more— Diane offers practical advice on how to professionalize your philanthropic engagement and make a greater impact. Rounded out with information about best practices, checklists, and profiles of inspiring leaders, For A Good Cause is the do-gooder’s go-to resource for giving joyfully.

George Orwell set out ‘to make political writing into an art’, and to a wide extent this aim shaped the future of English literature – his descriptions of authoritarian regimes helped to form a new vocabulary that is fundamental to understanding totalitarianism. While 1984 and Animal Farm are amongst the most popular classic novels in the English language, this new series of Orwell’s essays seeks to bring a wider selection of his writing on politics and literature to a new readership. In Why I Write, the first in the Orwell’s Essays series, Orwell describes his journey to becoming a writer, and his movement from writing poems to short stories to the essays, fiction and non-fiction we remember him for. He also discusses what he sees as the ‘four great motives for writing’ – ‘sheer egoism’, ‘aesthetic enthusiasm’, ‘historical impulse’ and ‘political purpose’ – and considers the importance of keeping these in balance. Why I Write is a unique opportunity to look into Orwell’s mind, and it grants the reader an entirely different vantage point from which to consider the rest of the great writer’s oeuvre. 'A writer who can – and must – be rediscovered with every age.' — Irish Times

A complete guide to crafting proposals and other persuasive pieces for nonprofits.

Write for Charity is your easy-to-use guide to creating compelling copy for your charity’s publications and online presence. Divided into simple-to-follow tips and advice, the emphasis is on small changes you can make to your writing that will generate more interest, more impact and more income for your charity. It covers how to write for your organisation’s newsletters and magazines, your marketing materials, your annual review and reports, your website and social media. Write for Charity can be read from cover to cover, or simple dipped into for expert advice on a subject of interest or weakness. Whether you work with a small community organisation or a national charity brand, you’ll quickly find your charity’s material is easier to put together, more powerful and more engaging. Vitally, you’ll find your words become more effective at getting readers to do what you want them to do.

Brings to fundraisers' attention the changes in what funders are looking for and developments in the application process. This work includes: a section on outcome funding; online applications; tips from successful fundraisers; case studies; and, examples of funders' guidelines for the 'ideal' letter.