World's Greatest Direct Mail Sales Letters
Title | World's Greatest Direct Mail Sales Letters PDF eBook |
Author | Herschell Gordon Lewis |
Publisher | Ntc Business Books |
Pages | 467 |
Release | 1996 |
Genre | Literary Criticism |
ISBN | 9780844235707 |
Here is incisive commentary and more than 100 fully illustrated examples revealing the "real" tricks of the direct mail writing trade. You'll find examples of direct mail letters for every conceivable product type, from siding and steaks to multi-million dollar computers. You'll also find letters that sell collectibles, books and subscriptions, financial services and investments, memberships, business products and services, personal services, and insurance. Some of these letters are hot off the computer, others have been successful for nearly half a century -- but they all have the ability to provoke, excite, or convince the recipient to order, contribute, or generate a response.
The Greatest Direct Mail Sales Letters of All Time
Title | The Greatest Direct Mail Sales Letters of All Time PDF eBook |
Author | Richard S. Hodgson |
Publisher | |
Pages | 472 |
Release | 1986 |
Genre | Business & Economics |
ISBN |
Richard S. Hodgson has compiled over 100 of the best sales letters ever written, covering a wide variety of products & services. Each letter is presented in its entirety, with an in-depth analysis from Hodgson on each piece, explaining how the letters were developed & what factors made each so successful. Adapt these strategies to your own particular marketing objectives & goals. Sales letters on diskette is included with each book.
The Greatest Direct Mail Sales Letters of All Time
Title | The Greatest Direct Mail Sales Letters of All Time PDF eBook |
Author | Richard S. Hodgson |
Publisher | Dartnell |
Pages | 548 |
Release | 1995 |
Genre | Business & Economics |
ISBN | 9780850132380 |
Includes sample letters in Microsoft Word 2.0 format on accompanying disk.
How to Write Sales Letters That Sell
Title | How to Write Sales Letters That Sell PDF eBook |
Author | Drayton Bird |
Publisher | Kogan Page Publishers |
Pages | 324 |
Release | 2002 |
Genre | Business & Economics |
ISBN | 9780749438760 |
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
The Ultimate Sales Letter
Title | The Ultimate Sales Letter PDF eBook |
Author | Dan S. Kennedy |
Publisher | Simon and Schuster |
Pages | 240 |
Release | 2011-02-14 |
Genre | Business & Economics |
ISBN | 1440511411 |
Rev. ed. of: The ultimate sales letter: attract new customers, boost your sales. 3rd ed. 2006.
Direct Mail Copy that Sells!
Title | Direct Mail Copy that Sells! PDF eBook |
Author | Herschell Gordon Lewis |
Publisher | Prentice Hall Press |
Pages | 258 |
Release | 1984 |
Genre | Business & Economics |
ISBN | 9780132147507 |
Shows examples of good and poor copywriting, explains how to motivate potential buyers, and suggests ways to improve one's writing skills
Direct Mail: Writing Sales Letters that Sell
Title | Direct Mail: Writing Sales Letters that Sell PDF eBook |
Author | J. R. Yates |
Publisher | |
Pages | 34 |
Release | 1975 |
Genre | |
ISBN |