The story of how working class people in Bolton in the 1930s played an unsung yet crucial role in the Mass Observation survey of everyday life in the town - nicknamed ‘Worktown’ – following the Depression.

In the late 1930s the Lancashire town of Bolton witnessed a ground-breaking social experiment. Over three years, a team of ninety observers recorded, in painstaking detail, the everyday lives of ordinary working people at work and play - in the pub, dance hall, factory and on holiday. Their aim was to create an 'anthropology of ourselves'. The first of its kind, it later grew into the Mass Observation movement that proved so crucial to our understanding of public opinion in future generations. The project attracted a cast of larger-than-life characters, not least its founders, the charismatic and unconventional anthropologist Tom Harrisson and the surrealist intellectuals Charles Madge and Humphrey Jennings. They were joined by a disparate band of men and women - students, artists, writers and photographers, unemployed workers and local volunteers - who worked tirelessly to turn the idle pleasure of people-watching into a science. Drawing on their vivid reports, photographs and first-hand sources, David Hall relates the extraordinary story of this eccentric, short-lived, but hugely influential project. Along the way, he creates a richly detailed, fascinating portrait of a lost chapter of British social history, and of the life of an industrial northern town before the world changed for ever.

Mass Observation was founded in 1937 with the aim of researching the everyday lives of ordinary people in Britain. One of its best-loved publications is The Pub and the People (1943), a unique study of one of Britain's best-loved pastimes, describing how people behaved in pubs, what and how much they drank, and the decor and layout of the average pre-war alehouse. Alongside sociological interest it offers amusing insights into an era when supping pints was only for the roughest customers, and beer was considered helpful not only to general health ('There is no bad ale, so Grandma said') but also (contra the porter in Macbeth) to the act of love. 'The authors of this book have unearthed much curious information.' George Orwell, Listener 'Anyone with an interest in the history of beer and pubs in Britain ought to read it.' Boak and Bailey's Beer Blog

Gary Cross publishes the findings of this largely forgotten study by the Mass-Observers who followed the annual pilgrimage of labourers to Blackpool, hoping to discover what attracted workers to this centre of Victorian culture.

Drawing upon historical, literary, cultural and anthropological approaches, this book examines the sources of cultural identity in Britain in the twentieth century, and how these were shaped through the influences of family, education, and everyday 'high' and 'low' culture. The examination focuses on the archives of the British social-anthropological organization Mass-Observation, and is the first detailed history of it to be published. Founded in the 1930s by poets, psychoanalysts, surrealists, and sociologists, among others, the purpose of the organization was to create an anthropology of the British people by the 'natives' themselves, through the use of diaries, directives and special surveys.