"Dr. Milanesio examines the ways mass consumption transformed Argentina in the twentieth century in a comprehensive analysis of the relations between consumers, goods, manufacturers, advertisers, and the state during Juan Peron's reign. She examines the social and political changes that occurred when the general population became consumers of industrial goods and participants in consumption"--Provided by publisher.

This book argues that we need to focus attention on the ways that workers themselves have invested subjectively in what it means to be a worker. By doing so, we gain an explanation that moves us beyond the economic decisions made by actors, the institutional constraints faced by trade unions, or the power of the state to interpellate subjects. These more common explanations make workers and their politics visible only as a symptom of external conditions, a response to deregulated markets or a product of state recognition. Instead – through a history of retailing as a site of nation and belonging, changing legal regimes, and articulations of race, class and gender in the constitution of political subjects from the 1930s to present-day Wal-Mart – this book presents the experiences and subjectivities of workers themselves to show that the collective political subject ‘workers’ (abasebenzi) is both a durable and malleable political category. From white to black women’s labour, the forms of precariousness have changed within retailing in South Africa. Workers’ struggles in different times have in turn resolved some dilemmas and by other turn generated new categories and conditions of precariousness, all the while explaining enduring attachments to labour politics.

Introduction: Letter writing and the construction of Peronist charisma -- Early correspondence and Eva's creation of charismatic bonds -- Pensions for the elderly and infirm -- Pent-up needs : Juan's Plan de Gobierno -- Reaffirming the charismatic bond : the Segundo Plan Quinquenal -- Children and La Patria -- Charismatic bonds : how long can they last? -- Conclusion and epilogue

Recasting the Nation in Twentieth-Century Argentina tackles the meaning of "the nation" by looking to the geographical, ideological, and political peripheries of society. What it means to be Argentine has long consumed writers, political leaders, and many others. For almost two centuries prominent figures have defined national values while looking out from the urban centers of the country and above all Buenos Aires. They have described the nation in terms of urban experience and, secondarily, by surrounding frontiers; they have focused on the country’s European heritage and advanced an entangled vision of race and space. The chapters in this book take a dynamic new approach. While scholars and political leaders have routinely ignored the country’s many peripheries, the Argentine nation cannot be reasonably understood without them. Those on the margins also defined core tenets of the nation. This volume will be vital reading for those interested in how Latin American societies emerged over the past two centuries and for those curious about how ideas outside of the mainstream come to define national identities.

Italian immigrants to the United States and Argentina hungered for the products of home. Merchants imported Italian cheese, wine, olive oil, and other commodities to meet the demand. The two sides met in migrant marketplaces—urban spaces that linked a mobile people with mobile goods in both real and imagined ways. Elizabeth Zanoni provides a cutting-edge comparative look at Italian people and products on the move between 1880 and 1940. Concentrating on foodstuffs—a trade dominated by Italian entrepreneurs in New York and Buenos Aires—Zanoni reveals how consumption of these increasingly global imports affected consumer habits and identities and sparked changing and competing connections between gender, nationality, and ethnicity. Women in particular—by tradition tasked with buying and preparing food—had complex interactions that influenced both global trade and their community economies. Zanoni conveys the complicated and often fraught values and meanings that surrounded food, meals, and shopping. A groundbreaking interdisciplinary study, Migrant Marketplaces offers a new perspective on the linkages between migration and trade that helped define globalization in the late nineteenth and early twentieth centuries.

"El Mall considers the boom of shopping malls in Latin America to explore how malls and consumption are shaping the conversation about class and social inequality in Latin America"--Provided by publisher.

In this book, Cecilia Tossounian reconstructs different representations of modern femininity from 1920s and 1930s Argentina, a complex period in which the country saw prosperity and economic crisis, a growing cosmopolitan population, the emergence of consumer culture, and the development of nationalism. Tossounian analyzes how these popular images of la joven moderna—the modern girl—helped shape Argentina’s emerging national identity. Tossounian looks at visual and written portrayals of young womanhood in magazines, newspapers, pulp fiction, advertisements, music, films, and other media. She identifies and discusses four new types of young urban women: the flapper, the worker, the sportswoman, and the beauty contestant. She shows that these diverse figures, defined by social class, highlight the tensions between gender, nation, and modernity in interwar Argentina. Arguing that images of modern young women symbolized fears of the country’s moral decadence as well as hopes of national progress and civilization, La Joven Moderna in Interwar Argentina reveals that women were at the center of a public debate about modernity and its consequences. This book highlights the important but underappreciated role of gendered figures and popular culture in the ways Argentine citizens imagined themselves and their country during a formative period of cultural and social renewal.