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We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 1 This volume makes the case for starting direct sales, explains the publishing trends leading to so many direct sales avenues opening up, and explains our personal philosophy on direct sales for publishing and how it may differ from other approaches in the industry. We also dive deep into our signature archetypal framework called Author Ecosystems. There are five archetypes total—Desert, Grassland, Tundra, Forest, and Aquatic—and each matches up with specific sales and marketing patterns across six key areas: Trends: How each type approaches trends in the marketplace and uses trends to their advantage in their marketing efforts Fandom: How each type approaches building both a readership and a fandom Data: How each type approaches using data vs. using a more intuitive or creative approach Stages of Audience: How each type approaches the Sales Funnel + Flywheel diagram and who they are organically good at attracting Optimization: How each type attempts to optimize their writing, publishing schedule, and marketing and sales efforts Short-Term vs. Long-Term Thinking: How each type approaches approaches sales over time, and whether they are looking for quick wins or to build a sustainable business We go through all five archetypes in detail to help you identify your most likely type, as well as your most likely career stage. We show you what your archetype should be focused on right now from a sales and marketing perspective, since you likely don't have infinite time, resources, or attention and can't implement all of direct sales at once! We also show you what strategies and approaches might work for you across many different popular publishing platforms in the direct sales space.

Understand all aspects of building a successful online store which is search-engine-optimized, using theme management and one-page checkout features Key Features Extend your WordPress knowledge to build fully functional e-commerce websites using WooCommerce and its plugins Implement payment gateway, shipping, and inventory management solutions Improve the speed and performance of your websites by optimizing images and caching static information Book DescriptionWooCommerce is one of the most flexible platforms for building online stores. With its flexibility, you can offer virtually any feature to a client using the WordPress system. WooCommerce is also self-hosted, so the ownership of data lies with you and your client. This book starts with the essentials of building a WooCommerce store. You’ll learn how to set up WooCommerce and implement payment, shipping, and tax options, as well as configure your product. The book also demonstrates ways to customize and manage your products by using SEO for enhanced visibility. As you advance, you’ll understand how to manage sales by using POS systems, outsource fulfillment, and external reporting services. Once you’ve set up and organized your online store, you’ll focus on improving the user experience of your e-commerce website. In addition to this, the book takes you through caching techniques to not only improve the speed and performance of your website but also its look and UI by adding themes. Finally, you’ll build the landing page for your website to promote your product, and design WooCommerce plugins to customize the functionalities of your e-commerce website. By the end of this WooCommerce book, you’ll have learned how to run a complete WooCommerce store, and be able to customize each section of the store on the frontend as well as backend.What you will learn Grasp the fundamentals of e-commerce website design and management with WordPress Use Gutenberg product blocks to display products across various categories on your website Get to grips with WordPress plugin development to customize your website's functionality Discover various ways to effectively handle product payment, taxes, and shipping Use analytics and product data syncing in WordPress to keep an eye on the user experience and monitor the performance of your online store Promote your new product online using SEO management and landing pages Who this book is for This WooCommerce development book is for web developers, WordPress developers, e-commerce consultants, or anyone familiar with using WordPress and interested in building an e-commerce platform from scratch. Working knowledge of WordPress development and general web development concepts is required.

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We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 2 This volume dives deep into the StoryUrge Messaging Framework, which helps authors create strong marketing messaging that actually helps them sell a book. This goes far beyond a blurb or some ad copy. (Though it can be used to make those pieces better too!) The book then shows you how to apply the StoryUrge Messaging Framework across all five areas of direct sales: Website Landing Pages, Website Storefronts, Crowdfunding Launches, Subscriptions and Memberships, and Live Events and Signings. There are three major pieces of the StoryUrge Messaging Framework: Excitement - Why people should be excited about your project. This can include telling them about the tropes, characters, relationships, settings, special features, special offers, and more. Objections - Why people are holding back from your project. This includes general objections to your genre or niche, but can also include specific objections to you or your books. With direct sales, it is particularly important to include objections to the platform, method of sale, or business model as readers may not be as familiar with it as they are at retailers. (For example, we always advise our students to talk to their readers about why Kickstarter is not “begging for money” or similar to GoFundMe.) Psychological Triggers - Why people buy. Russell and I have extensive experience in marketing and sales and have collected these over the years. We have shared our secrets to creating exciting offers and messaging in one chapter of Get Your Book Selling on Kickstarter—Chapter 6—but we are greatly expanding on that in the second volume of Direct Sales Mastery for Authors to help answer all the awesome questions we’ve gotten on this topic in the last few years. Our psychological triggers section offers nearly 50 different buttons to push to bring people into your work across six categories: The X-Factors - These help you position yourself or your characters in a leadership position or several steps ahead of your readers Connection Deepeners - These help you position yourself or your characters as a peer to your readers (making you or your characters relatable and sympathetic) The Button-Pushers - These encourage action at a subconscious level Pleasure and Pain Inducers - These evoke visceral and resonant emotion in your readers Core Wounders and Healers - These take the audience on a transformational journey with you (for memoir), with themselves (for nonfiction), or with your characters (for fiction) Emotional Fantasies and Nightmares - These allow the audience to explore a different life in safety We teach how to use these triggers in the book itself (yes, even for fiction!), in the offer you are trying to sell, and in the marketing messaging you use to sell the offer. When all of this is in alignment, sales happen more easily!

Explore built-in WordPress features and the power of advanced plugins and themes for building modern websites using exciting recipes Key FeaturesBuild custom features and extend built-in features in WordPress with custom coding and pluginsGet to grips with extending WordPress as an application frameworkManage non-functional aspects of your website such as security, performance, and maintenanceBook Description WordPress has been the most popular content management system (CMS) for many years and is now powering over 30% of all websites globally. With the demand for WordPress development and skilled developers ever-increasing, now is the best time to learn WordPress inside out. This book starts with simple recipes for configuring WordPress and managing basic platform features. You’ll then move on to explore how to install and customize WordPress plugins, widgets, and themes. The next few chapters cover recipes for content and user-management-related topics such as customizing the content display, working with content types, using the new Gutenberg editor, and customizing editorial workflow for building advanced blogs. As you advance, you’ll learn how to use WordPress as an application framework as well as a platform for building e-commerce sites. This WordPress book will also help you optimize your site to maximize visibility on search engines, add interactivity, and build a user community to make the site profitable. Finally, you’ll learn how to maintain a WordPress site smoothly while taking precautions against possible security threats. By the end of the book, you’ll have the tools and skills required to build and maintain modern WordPress websites with the latest technologies and be able to find quick solutions to common WordPress problems. What you will learnInstall and customize WordPress themes and plugins for building websitesDevelop modern web designs without the need to write any codeExplore the new Gutenberg content editor introduced in WordPress 5 (Bebo)Use the existing WordPress plugins to add custom features and monetize your websiteImprove user interaction and accessibility for your website with simple tricksDiscover powerful techniques for maintaining and securing your websitesExtend built-in WordPress features for advanced website managementWho this book is for This book is for beginners who want to build powerful modern websites with minimum coding knowledge and intermediate web developers who want to extend the basic features of WordPress to cater to advanced modern website technologies. Although prior experience with WordPress is not required, familiarity with basic PHP, HTML, and CSS is necessary to understand the concepts covered.