"The author argues that wellness has become so pervasive in the United States and Canada because it is an ever-moving goal. It embodies an idea of both restoring the body to some natural, and therefore healthy, state and of enhancing the body toward an ideal state of health, one that is "better than well." Overall, the book, a rhetorical and cultural study, offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, which is among the most compelling--and possibly harmful--concepts that govern contemporary Western life"--

How and why the idea of wellness holds such rhetorical—and harmful—power. In Why Wellness Sells, Colleen Derkatch examines why the concept of wellness holds such rhetorical power in contemporary culture. Public interest in wellness is driven by two opposing philosophies of health that cycle into and amplify each other: restoration, where people use natural health products to restore themselves to prior states of wellness; and enhancement, where people strive for maximum wellness by optimizing their body's systems and functions. Why Wellness Sells tracks the tension between these two ideas of wellness across a variety of sources, including interviews, popular and social media, advertising, and online activism. Derkatch examines how wellness manifests across multiple domains, where being "well" means different things, ranging from a state of pre-illness to an empowered act of good consumer-citizenship, from physical or moral purification to sustenance and care, and from harm reduction to optimization. Along the way, Derkatch demonstrates that the idea of wellness may promise access to the good life, but it serves primarily as a strategy for coping with a devastating and overwhelming present. Drawing on scholarship in the rhetoric of health and medicine, the health and medical humanities, and related fields, Derkatch offers a nuanced account of how language, belief, behavior, experience, and persuasion collide to produce and promote wellness, one of the most compelling—and harmful—concepts that govern contemporary Western life. She explains that wellness has become so pervasive in the United States and Canada because it is an ever-moving, and thus unachievable, goal. The concept of wellness entrenches an individualist model of health as a personal responsibility, when collectivist approaches would more readily serve the health and well-being of whole populations.

You try to do all the right things to be fit and healthy. The gargantuan fitness, health, and wellness industry is supposed to be based on the premise that it helps others. Yet the obesity epidemic is still on the rise in first-world countries. The countless useless supplements, gadgets, programs, and books that claim to know the 'truth' have seeped into our very culture. That's why in Unfit, Unhealthy & Unwell a group of acclaimed industry veterans, renowned medical doctor Ari Bernstein, and international award-winning consumer psychologist Nia Williams finally reveal the tricks of the trade. These experts offer their candid opinions in a set of easy-to-read hard-hitting essays. Learn about the dark depths of the industry to protect yourself, and learn how it moves forward from here...

This remarkable book on healing covers topics such as Holistic healing, spiritual preventative medicine, and living the truth of wellness. Learn why sickness, disease, and old age do not exist in the reality of our being. Several healing meditations are included.

Not exercising as much as you should? Counting your caloriesin your sleep? Feeling ashamed for not being happier? You may be avictim of the wellness syndrome. In this ground-breaking new book, Carl Cederström andAndré Spicer argue that the ever-present pressure to maximizeour wellness has started to work against us, making us feel worseand provoking us to withdraw into ourselves. The Wellness Syndromefollows health freaks who go to extremes to find the perfect diet,corporate athletes who start the day with a dance party, and theself-trackers who monitor everything, including their own toilethabits. This is a world where feeling good has becomeindistinguishable from being good. Visions of social change havebeen reduced to dreams of individual transformation, politicaldebate has been replaced by insipid moralising, and scientificevidence has been traded for new-age delusions. A lively andhumorous diagnosis of the cult of wellness, this book is anindispensable guide for everyone suspicious of our relentless questto be happier and healthier.

The multi-disciplinary artist and author of Like a Bird and How to Cure a Ghost explores the commodification and appropriation of wellness through the lens of social justice, providing resources to help anyone participate in self-care, regardless of race, identity, socioeconomic status or able-bodiedness. Growing up in Australia, Fariha Róisín, a Bangladeshi Muslim, struggled to fit in. In attempts to assimilate, she distanced herself from her South Asian heritage and identity. Years later, living in the United States, she realized that the customs, practices, and even food of her native culture that had once made her different—everything from ashwagandha to prayer—were now being homogenized and marketed for good health, often at a premium by white people to white people. In this thought-provoking book, part memoir, part journalistic investigation, the acclaimed writer and poet explores the way in which the progressive health industry has appropriated and commodified global healing traditions. She reveals how wellness culture has become a luxury good built on the wisdom of Black, brown, and Indigenous people—while ignoring and excluding them. Who Is Wellness For? is divided into four sections, beginning with The Mind, in which Fariha examines the art of meditation and the importance of intuition. In part two, The Body, she investigates the physiology of trauma, detailing her own journey with fatphobia and gender dysmorphia, as well as her own chronic illness. In part three, Self-Care, she argues against the self-care industrial complex but cautious us against abandoning care completely and offers practical advice. She ends with Justice, arguing that if we truly want to be well, we must be invested in everyone’s well being and shift toward nurturance culture. Deeply intimate and revelatory, Who Is Wellness For? forces us to confront the imbalance in health and healing and carves a path towards self-care that is inclusionary for all.

From the celebrated author of Nickel and Dimed, Barbara Ehrenreich explores how we are killing ourselves to live longer, not better. A razor-sharp polemic which offers an entirely new understanding of our bodies, ourselves, and our place in the universe, Natural Causes describes how we over-prepare and worry way too much about what is inevitable. One by one, Ehrenreich topples the shibboleths that guide our attempts to live a long, healthy life -- from the importance of preventive medical screenings to the concepts of wellness and mindfulness, from dietary fads to fitness culture. But Natural Causes goes deeper -- into the fundamental unreliability of our bodies and even our "mind-bodies," to use the fashionable term. Starting with the mysterious and seldom-acknowledged tendency of our own immune cells to promote deadly cancers, Ehrenreich looks into the cellular basis of aging, and shows how little control we actually have over it. We tend to believe we have agency over our bodies, our minds, and even over the manner of our deaths. But the latest science shows that the microscopic subunits of our bodies make their own "decisions," and not always in our favor. We may buy expensive anti-aging products or cosmetic surgery, get preventive screenings and eat more kale, or throw ourselves into meditation and spirituality. But all these things offer only the illusion of control. How to live well, even joyously, while accepting our mortality -- that is the vitally important philosophical challenge of this book. Drawing on varied sources, from personal experience and sociological trends to pop culture and current scientific literature, Natural Causes examines the ways in which we obsess over death, our bodies, and our health. Both funny and caustic, Ehrenreich then tackles the seemingly unsolvable problem of how we might better prepare ourselves for the end -- while still reveling in the lives that remain to us.