Canada has all the makings of a global leader, yet it has opted to become a laggard, frittering away its jackpot of rich resources rather than building viable multinationals that are ultimately the country’s best defence in a globalized world. Andrea Mandel-Campbell interviews some of Canada’s leading executives and behind-the-scenes movers and shakers to reveal the hidden challenges to Canada’s global success and the perils of continued complacency. A lively and authoritative compendium of never-before-heard tales of Canadian companies abroad, Why Mexicans Don’t Drink Molson is also a hands-on guide for innovative competitiveness, helping readers to identify the nation’s previously underestimated assets and abilities.

"Home and Native Land takes its vastly important topic and places it under a new, penetrating light, shifting focus from the present grounds of debate onto a more critical terrain. The book's articles, by some of the foremost critical thinkers and activists on issues of difference, diversity, and Canadian policy, challenge sedimented thinking on the subject of multiculturalism. Not merely "another book" on race relations, national identity, or the post 9-11 security environment, this collection forges new and innovative connections by examining how multiculturalism relates to issues of migration, security, labour, environment/nature, and land. These novel pairings illustrate the continued power, limitations, and, at times, destructiveness of multiculturalism, both as policy and as discourse."--Publisher's note.

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.

Alcohol and drugs play a significant role in society, regardless of socioeconomic class. This encyclopedia looks at the history of all drugs in North America, including alcohol, tobacco, prescription drugs, cannabis, cocaine, heroin, methamphetamine, and even chocolate and caffeinated drinks. This two-volume encyclopedia provides accessibly written coverage on a wide range of topics, covering substances ranging from whiskey to peyote as well as related topics such as Mexican drug trafficking and societal effects caused by specific drugs. The entries also supply an excellent overview of the history of temperance movements in Canada and the United States; trends in alcohol consumption, its production, and its role in the economy; as well as alcohol's and drugs' roles in shaping national discourse, the creation of organizations for treatment and study, and legal responses. This resource includes primary documents and a bibliography offering important books, articles, and Internet sources related to the topic.

Even though they are aware of the Third World in relation to their daily lives, most Canadians know little about the historical foundations and complex nature of their country's entanglements with non-Western societies. Canada and the Third World provides a long overdue introduction to Canada's historical relationship with the Third World. The book critically explores this relationship by asking four central questions: how can we understand the historical roots of Canada's relations with the Third World? How have Canadians, individuals and institutions alike, practiced and imagined development? How can we integrate Canada into global histories of empire, decolonization, and development? And how should we understand the relationship between issues such as poverty, racism, gender equality, and community development in the First and Third World alike?

"Ikonica is the first exploration of Canada's rich and unique brand heritage. Authors Jeannette Hanna and Alan Middleton shed light on the evolution of our country's best-known brands, from the Hudson's Bay Company to Canadian Tire. The visual tour of Canada's branding environment highlights the prime movers, the triumphs and the failures." "Both Hanna and Middleton draw on years of experience as brand strategists to offer an inside look at the major players in Canadian branding, from global success stories like Cirque du Soleil to domestic upstarts like WestJet. The heart of the books is almost thirty interview with a "who's who" of major business and cultural figures including Paul House (Tim Hortons), Robert Milton (Air Canada), Fred Schaeffer (McCain Foods), and William Thorsell (Royal Ontario Museum). The authors' provocative analysis shows what it takes for Canadian brands to punch above their weight in the global marketplace."--BOOK JACKET.

In The World Won t Wait, some of Canada s brightest thinkers presentessays onboth classic foreign policy issues such as international security, human rights, and global institutions and emerging issues like internet governance, climate change, and sustainable development."